Paid Media Strategist – Tech Agency

Vaga não está no LinkedIn

🕒 Julho 10

🇬🇧 Reino Unido – Remoto (RU)

💵 £45.000 - £60.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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The Growth Foundation

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2021

📣 Marketing

🛒 Varejo

💼 Consultoria

Marketing • Retail • Consulting

A Growth Foundation é uma empresa especializada no crescimento de eCommerce para negócios que vão de startups lideradas por fundadores a multinacionais estabelecidas. Eles oferecem expertise em vários aspectos do crescimento empresarial, incluindo estratégia de marca, gerenciamento de relacionamento com clientes (CRM), mídia paga e comércio em marketplaces. A empresa ajuda as empresas a desbloquearem seu potencial de crescimento por meio de apoio estratégico e executivo, aquisição de talentos e integração tecnológica. Seus serviços visam transformar negócios, identificando oportunidades de crescimento e otimizando o desempenho em todas as áreas de uma empresa.

Descrição

• Developing paid media strategies across search, social, display, programmatic, video and shopping channels aligned to client business objectives and KPIs. • Planning and executing end-to-end campaign activity: audience targeting, channel allocation, bid and budget management, creative testing and landing page recommendations. • Day-to-day campaign management in platforms such as Google Ads, Microsoft Advertising, Meta Ads, DV360, Campaign Manager and trade desks; implementing tracking and tag management via GTM. • Optimising performance through structured testing (A/B and multivariate), bid strategies, audience layering and creative iteration to improve CPA, ROAS and lifetime value. • Setting up and maintaining measurement frameworks: conversion tracking, attribution models, UTM tagging and integration with analytics platforms (GA4, BigQuery or equivalent). • Producing clear, actionable performance reports and dashboards; extracting insight and presenting regular recommendations to clients and internal stakeholders. • Collaborating with creative, CRO and data teams to design high-converting assets, experiment roadmaps and improved user journeys. • Managing budgets and pacing across multiple clients and campaigns; forecasting media spend and ensuring efficient use of investment. • Maintaining strong client relationships: acting as the day-to-day paid media contact, leading meetings, setting expectations and communicating optimisation plans. • Keeping up to date with platform changes, privacy and regulatory developments, and emerging formats to propose innovative channel opportunities.

🎯 Requisitos

• Hands-on paid media experience at an agency or performance-focused in-house team, managing end-to-end campaigns across multiple channels. • Proven experience with Google Ads and Meta Ads; familiarity with programmatic platforms and DV360 or similar is highly desirable. • Strong analytical skills with experience using GA4, spreadsheets, and dashboarding tools to report on performance and drive decision-making. • Practical knowledge of tracking and measurement: GTM, server-side tracking, attribution concepts and managing data flows to analytics platforms. • Commercially focused: able to set media KPIs, manage budgets, forecast outcomes and recommend optimisations that align to client ROI objectives. • Excellent communication and stakeholder management skills with experience presenting performance and strategic recommendations to client and senior audiences. • Curious and test-driven: comfortable designing experiments, interpreting results and iterating quickly to improve outcomes. • Organised and collaborative: able to manage multiple client priorities, work with cross-functional teams and support more junior colleagues.

🏖️ Benefícios

• 25 Days holiday + BH (Plus extra days at Christmas Shutdown)