SEO Content Strategist

🕒 Maio 23

🚗 Michigan – Remoto

🚗 Michigan – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de SEO

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The Pond Guy

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1996

🛍️ Comércio Eletrônico

👥 B2C

🛒 Varejo

eCommerce • B2C • Retail

The Pond Guy é um varejista especializado em suprimentos e equipamentos para lagos e jardins aquáticos. Eles oferecem uma ampla gama de produtos, incluindo sistemas de aeração, soluções para tratamento de água, suprimentos para cuidado de peixes e elementos decorativos para lagos e represas. A empresa enfatiza a satisfação do cliente com a garantia de que todos os produtos foram testados em seus próprios lagos, assegurando qualidade e eficácia.

Descrição

• Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs • Produce high-quality, search-optimized content from concept through final draft • Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities • Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion • Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations • Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent • Stay current on evolving search, AI, and content trends to proactively inform strategy. • Apply a strong understanding of generative engine optimization and large language model behavior • Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations

🎯 Requisitos

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods • Solid understanding of on-page SEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment • Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content • Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content • Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions • High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices.

🏖️ Benefícios

• Blue Cross Blue Shield Healthcare • Blue Cross Blue Shield Dental Insurance • Blue Cross Blue Shield Vision Insurance • Short-term Disability Insurance • Long-term Disability Insurance • Accident Insurance • Critical Illness Insurance • Life Insurance • Paid Time Off • Holiday pay effective immediately (8 holidays recognized) • 401k with employer 4% match and revenue sharing • Employee referral program • Additional Training Programs: Career Development and Department Shadows