Director, Lifecycle Marketing

🕒 Agosto 19

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $125.000 - $140.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

🦅 Patrocina Visto H1B

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Tinuiti

1001 - 5000 funcionários

Fundada em 2016

📣 Marketing

💰 Debt Financing em 2019-08

Marketing • Advertising • Technology

A Tinuiti é uma agência de marketing digital orientada para performance que se especializa em aumentar o impacto das marcas em diversos canais digitais. Sua abordagem de funil completo integra comércio, TV e áudio, mídias sociais e plataformas de pesquisa para otimizar o engajamento do usuário, impulsionar conversões e expandir a presença digital. A Tinuiti utiliza tecnologia avançada e proprietária, incluindo o Bliss Point, para medição e otimização de marketing, fornecendo insights para maximizar a eficiência e o impacto. A empresa enfatiza uma estratégia orientada por produto e é reconhecida por sua expertise em planejamento de mídia, medição e atribuição, conforme demonstrado pelos prêmios recebidos em relatórios da indústria.

Descrição

• Lead a selection of clients and align account team recommendations with client objectives • Build and maintain relationships with senior client stakeholders • Partner with internal leadership to address escalations and resolve issues • Identify high-value opportunities to present, connect, and meet with key client stakeholders • Oversee client onboarding, offboarding, and account transitions • Ensure accurate and efficient delivery of Email & SMS operations requirements, including tracking and deliverability • Partner with other agency teams to provide best-in-class client guidance • Provide feedback, coaching, and evaluation for team members • Conduct weekly 1:1 meetings and support team members' goals and tasks • Manage client relationships, product delivery, team building, and career growth • Collaborate with Pod Leaders and Directors to achieve financial targets and manage staffing, allocations, and client margin • Monitor industry, consumer, platform, and vertical trends • Implement innovative tactics and technologies to improve campaign effectiveness • Develop thought leadership plans for the channel and Email & SMS team • Develop client education strategies focused on advanced Email & SMS techniques • Apply market developments, emerging trends, and industry best practices to client strategies • Oversee integration and optimization of Email, SMS, in-app, push, and other lifecycle marketing channels • Enhance customer engagement, loyalty, and lifetime value through holistic, data-driven strategies

🎯 Requisitos

• 10+ years of experience in Email & SMS Marketing roles • Proven track record of executing successful campaigns • 3–4 years of management experience • Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors • Klaviyo, Braze, Iterable, or SFMC experience is a bonus • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Advanced computer skills including Google Suite, Microsoft Excel, and PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives • Excellent communication and interpersonal skills • Ability to work effectively with external and internal teams

🏖️ Benefícios

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement plan with 100% match up to 4% of contributions • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources

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