Public Sector Marketing Manager

🕒 Setembro 28

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 10%

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Totara

SiteLinkedInTodas as Vagas

51 - 200 funcionários

👥 RH Tech

☁️ SaaS

🏢 Corporativo

HR Tech • SaaS • Enterprise

A Totara é uma fornecedora global de tecnologias de gestão de aprendizagem. O principal produto da Totara, o Totara Learn, é um sistema de gestão de aprendizagem (LMS) personalizável, utilizado por multinacionais, agências governamentais e empresas de médio porte; a empresa atende a mais de 1. 500 clientes e 21 milhões de usuários em todo o mundo. A Totara atua em setores como o governo do Reino Unido, saúde e setor público dos EUA, através de uma oferta autorizada pelo FedRAMP (TotaraGov). Opera por meio de uma rede global de mais de 75 parceiros e mantém escritórios no Reino Unido, EUA e Nova Zelândia, com uma equipe de mais de 200 pessoas. A Totara foca em conformidade crítica para a missão e aprendizado corporativo, com especialidades em e-learning, aprendizado móvel, integração de novos funcionários, gestão de desempenho, engajamento de funcionários, tecnologia de RH, LXP/empresa estendida e tecnologia de código aberto.

Descrição

• Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets • Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and pre- and post-event communications • Own the public-sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion • Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public-sector partners • Drive paid campaign strategy in partnership with the Demand Generation team by defining target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow-up plans • Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels • Own the strategy and content roadmap for TotaraGov.com, including campaign landing pages and ongoing website optimization • Develop account-based marketing programs targeting Federal agencies, SLED organizations, system integrators, and other priority accounts • Create public-sector messaging and content across email, web, events, sales enablement, blogs, ebooks, guides, and white papers • Partner closely with Public Sector Sales on account priorities, campaign planning, messaging, event follow-up, and sales materials • Track campaign and event performance, measure return on investment, and report marketing’s contribution to pipeline

🎯 Requisitos

• 5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technology • Experience marketing to US Federal or SLED audiences, with an understanding of procurement cycles, budget processes, and compliance requirements • Demonstrated experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channels • Strong field and event marketing experience, including conference planning, sponsorship activation, event promotion, and post-event follow-up • Experience developing partner marketing programs with associations, media organizations, technology partners, or system integrators • Strong messaging, writing, and storytelling skills across email, web, event promotion, sales enablement, and long-form content • Working knowledge of paid digital marketing and experience partnering with demand generation or media specialists to launch and optimize campaigns • Hands-on experience with email automation, campaign operations, and account-based marketing programs • Ability to work independently, establish priorities, and lead multiple programs simultaneously • Strong collaboration skills, particularly with Sales, Demand Generation, Product Marketing, and external partners • Applicants must be in the United States • Applicants must be U.S. citizens • Must pass a background check • Preferred: Knowledge of learning technology, LMS or LXP platforms, or compliance training • Preferred: Experience with HubSpot, Google Analytics, WordPress, Semrush, and account-based marketing tools • Preferred: Familiarity with FedRAMP, GovRAMP, and other public-sector compliance frameworks

🏖️ Benefícios

• Unlimited PTO • Enhanced Parental Leave • Professional Development Opportunities • Annual Wellbeing Allowance • New Joiner home working set-up allowance • Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve • Fully remote work arrangement • Some travel may be required