Growth Designer

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Novembro 24

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TRACTIAN

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Enterprise • Industrial • Energy

TRACTIAN é uma empresa especializada em Asset Performance Management (APM), oferecendo soluções líderes de mercado para garantir zero downtime em plantas industriais. Com produtos como Smart Trac Condition Monitoring & Auto Diagnosis e TracOS™ Maintenance Management Software, a TRACTIAN permite que gestores de plantas prevejam falhas, evitem paradas e gerenciem ativos com eficiência. Suas soluções também focam em eficiência energética, transformando dados de consumo de energia em lucro. A TRACTIAN colabora com setores como automotivo, mineração, óleo e gás e farmacêutico, oferecendo insights avançados e diagnósticos com IA para aumentar a confiabilidade das máquinas e a eficiência operacional.

51 - 200 funcionários

🏢 Corporativo

⚡ Energia

Descrição

• Develop creatives for paid channels (Meta, Google, LinkedIn) with a strong focus on testing hypotheses and improving CAC and CVR. • Plan and execute **A/B and multivariate tests** for ads, creative concepts, headlines, CTAs, formats, and messaging. • Build creative frameworks and testing matrices to scale winners and retire underperformers quickly. • Design and optimize **landing pages** with a conversion-first mindset, using data from heatmaps, analytics, and funnel behavior. • Develop visual and structural templates for lifecycle emails, nurturing flows, and outbound sequences. • Create testable design hypotheses based on data. Prioritize experiments using impact vs. effort and performance goals. • Collaborate with Performance Marketing, Growth, and Product Marketing teams to design, launch, and analyze tests. • Document learnings and build a growing library of insights to scale across regions. • Maintain a performance-focused design system that supports rapid iteration without sacrificing quality. • Work with PMM and Paid Media on messaging frameworks and creative angles per segment, industry, or channel.

🎯 Requisitos

• 3+ years of experience in **performance design, paid media creatives, CRO, or growth-focused design**. • Strong portfolio showing **LPs, ads, experiments, creative iterations**, and measurable impact. • Proficiency in **Figma** and familiarity with testing tools (Google Optimize, VWO, Convert, HubSpot tests, or equivalents). • Solid understanding of **funnel mechanics, CRO principles, and experimentation frameworks**. • Analytical mindset. Able to read data, identify insights, and turn them into creative tests. • English proficiency for daily collaboration with US, MX, and BR teams.