Paid Media Manager

🕒 Abril 16

🤠 Texas – Remoto

🤠 Texas – Remote

⏱ Meio Período

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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TransPerfect

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

💼 Consultoria

⚖️ Jurídico

📣 Marketing

Consulting • Legal • Marketing

A TransPerfect é uma empresa global de linguagens e tecnologia que oferece serviços de tradução, localização, interpretação e conteúdo, combinados com ferramentas de software e inteligência artificial, como a plataforma de gerenciamento de tradução GlobalLink. Oferece marketing multilíngue, suporte regulatório nas áreas jurídica e de ciências da vida, serviços de contact center/BPO, localização de multimídia e soluções para globalização de sites, softwares e aplicativos. A TransPerfect atende grandes empresas e clientes da Fortune 500 em dezenas de indústrias e suporta conteúdo em mais de 200 idiomas.

Descrição

• Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms. • Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices. • Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts. • Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels. • Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders. • Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.

🎯 Requisitos

• Minimum of 4+ years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organization. • Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics. • Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance. • Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams. • Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals. • Fluency in English; a second language is highly desirable. • Familiarity with the use of generative AI tools for ad copy creation is a plus. • Google Ads and Facebook Blueprint certifications are highly desirable. • Bachelor’s degree in Marketing, Business, Communications, or a related field. • Experience working with international clients and an understanding of global market dynamics, with flexibility to support U.S. and EU time zones. • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. • A proactive approach to identifying new opportunities and innovative solutions in paid media.

🏖️ Benefícios

• Flexible work arrangements