Email & SMS Specialist

🕒 2 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $90.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🦅 Patrocina Visto H1B

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👻 Score fantasma 1%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Twin Health

201 - 500 funcionários

Fundada em 2018

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

A Twin Health é uma empresa que se concentra em melhorar a saúde metabólica de funcionários e membros de planos de saúde, prevenindo e revertendo doenças metabólicas crônicas. Utilizando a tecnologia proprietária Digital Twin AI, combinada com dispositivos inteligentes, wearables e uma equipe de cuidados clínicos, a Twin Health fornece recomendações de saúde personalizadas. As soluções auxiliam na perda de peso, redução dos níveis de açúcar no sangue, melhora da energia, humor e sono, e redução da dependência de medicamentos caros ao abordar as causas principais das disfunções metabólicas. Seus programas baseados em evidências oferecem benefícios substanciais à saúde, incluindo redução considerável dos níveis de açúcar no sangue, eliminação de medicamentos e melhora geral da saúde metabólica em seis meses.

Descrição

• Own email end to end, including creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship • Resolve the Gmail Promotions inbox-placement issue limiting email reach and content testing • Build Twin's first SMS program from scratch on the existing Braze platform • Own SMS consent and TCPA compliance • Log every creative, cadence, and segment decision and rationale • Ensure every send is joinable to an individual lead record • Design and run email and SMS A/B tests with stated hypotheses and success metrics • Extend the validated Motivation vs. Barrier messaging framework to SMS • Execute channel priorities and sequencing set by the Associate Director, Acquisition Strategy & Channel Ops • Partner with Marketing on creative production and approval; tag and measure content • Use AI tools such as Claude to draft creative variants and accelerate reporting • Perform other duties as assigned

🎯 Requisitos

• 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP • Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics • Strong grasp of deliverability and inbox-placement mechanics, including sender reputation, authentication, list hygiene, and Promotions-tab avoidance • Comfortable working with lead-level data and campaign reporting in Salesforce and a marketing automation platform • Experience designing and reading A/B tests • Comfortable executing within a channel strategy set by someone else • Applicants must be authorized to work for any employer in the U.S. • Twin Health is unable to sponsor or take over sponsorship of an employment visa • Preferred: experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM • Preferred: SQL literacy • Preferred: experience partnering with a channel-orchestration manager or director

🏖️ Benefícios

• A competitive compensation package in line with leading technology companies • A remote and accomplished global team • Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents • 8 weeks of 100% paid parental leave for non-delivering parents • 100% Employer sponsored healthcare, dental, and vision for you • 80% coverage for your family • Health Savings Account and Flexible Spending Account options • 401k retirement savings plan • High level of flexibility

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