Senior Director/VP, Strategy

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🕒 Março 17

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Underscore Marketing

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2002

📣 Marketing

💊 Farmacêutico

☁️ SaaS

Marketing • Pharmaceuticals • SaaS

Underscore Marketing é uma agência de marketing focada em resultados, especializada em estratégias promocionais e mídia omnichannel para a indústria de ciências da vida e farmacêutica. Combina planejamento estratégico orientado por dados, análises baseadas em IA/ML (a PINNACLE Planning Suite) e serviços de mídia AOR para impulsionar o engajamento de pagadores e HCP, ativação de pacientes e otimização de gastos promocionais. A empresa se posiciona como uma extensão das equipes de marca, enfatizando o desempenho mensurável, a otimização de orçamento e campanhas omnichannel integradas para alcançar resultados de negócios.

Descrição

• Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency. • Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies. • Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports. • Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services. • Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively. • Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics, performance optimization, and strategic media measurement disciplines. • Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives, translating results into actionable strategies for media planning. • Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making at higher levels of client organizations.

🎯 Requisitos

• Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, Marketing, or Business). • 15+ years of experience in media strategy, analytics, or related roles, with 5+ years in pharmaceutical media advertising across digital and traditional channels, or strategic consulting. • Demonstrated progression from hands-on analytics and reporting into strategic leadership and client ownership. • Extensive experience presenting strategic recommendations to senior client stakeholders and internal leadership. • Skilled in data visualization and simplifying complex concepts through storytelling. • Experience in developing investment scenarios and employing consultative selling strategies to foster organic growth. • Experience working with healthcare and media data providers. • Strong understanding of AI/automation concepts as applied to media analytics and reporting.

🏖️ Benefícios

• health coverage • retirement plans • paid time off • professional growth opportunities