Marketing Analytics Lead

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🕒 Maio 26

🏄 California, Colorado, +11 estados a mais – Remoto

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UpGuard

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

🔒 Cibersegurança

☁️ SaaS

🏢 Corporativo

Cybersecurity • SaaS • Enterprise

A UpGuard é uma plataforma abrangente de gestão de riscos de terceiros e de superfície de ataque. A empresa oferece soluções para gestão de riscos de fornecedores, incluindo recursos como avaliações de risco automatizadas, classificações de segurança e detecção de vazamento de dados. A plataforma da UpGuard integra IA para aprimorar questionários de segurança e fornece alertas em tempo real, garantindo monitoramento contínuo e visibilidade completa das posturas de segurança. Seus serviços são utilizados por indústrias como serviços financeiros, tecnologia e saúde para proteger dados dos clientes e otimizar o processo de gestão de confiança com ferramentas avançadas de cibersegurança.

Descrição

• Actionable Insight: Generate compelling and actionable insights from complex, multi-source marketing data sets that directly inform channel investment, campaign design, and pipeline strategy. • Stakeholder engagement: Establish strong collaborative relationships with marketing leaders and operators across demand gen, partner, field, product marketing, and brand, delivering high-impact analytics initiatives that translate loose, evolving requirements into clear deliverables. • Attribution & Measurement: Design, build, and maintain the attribution framework for UpGuard – spanning first and multi-touch attribution and incrementality testing – and clearly communicate the trade-offs and assumptions behind each lens. • Channel & Program Analytics: Develop a deep, first-principles understanding of channel logic across paid media, organic, content, lifecycle, partner, and field, and build the metrics, models, and dashboards that let each program owner self-serve their performance. • Data Products: Partner with the data engineering team to design, construct, and maintain foundational marketing data assets – translating loose marketing requirements into well-specified dbt models that the whole organisation can rely on. • Business Intelligence: Partner strategically with marketing stakeholders to provide robust self-service and conversational analytics capabilities, using design thinking principles to build user-friendly dashboards for funnel performance, channel ROI, partner sourced pipeline, and field event attribution. • Deep Dive analysis: Personally conduct thorough, hands-on, technical analysis to diagnose and solve the most significant marketing challenges – from channel saturation and diminishing returns to lead quality decay and campaign cannibalisation. • Commercial Analysis: Provide ongoing operational support to the commercial growth of the organisation, connecting marketing investment to pipeline, ARR, and payback in ways that finance and the executive team trust.

🎯 Requisitos

• Proven Leadership: 4+ years delivering analytics solutions for Marketing teams within a high-growth SaaS company. • Marketing Domain Expertise: Strong working knowledge of channel logic across paid, organic, lifecycle, partner, and field marketing – including how each channel is planned, instrumented, and measured – and fluency in attribution methodologies (multi-touch, incrementality, and marketing mix modelling). • Partner & Field Marketing Fluency: Understanding of how partner-sourced and partner-influenced pipeline is tracked, and how field marketing programs (events, conferences) are measured against pipeline and revenue outcomes. • Requirements Translation: A demonstrated ability to take loose, ambiguous, or evolving marketing requirements and translate them into well-structured dbt models, clear metric definitions, and insights stakeholders can act on. • Consulting Background: Experience in a consulting role, successfully managing a diverse portfolio of projects across various companies and stakeholder groups. • Data Infrastructure Expertise: Strong understanding of modern data infrastructure (e.g., cloud data warehouses like BigQuery; ETL/ELT tools; dbt model development; modern data visualisation tools like ThoughtSpot, OMNI, Looker). • Exceptional Business Acumen: Ability to quickly understand complex business problems, identify key performance indicators, and translate data into strategic insights that drive tangible business value. • Communication & Influence: Excellent communication (verbal and written) skills, with the ability to articulate complex analytical concepts – including attribution and MMM trade-offs – to both technical and non-technical audiences and influence decision-making. • Strategic & Analytical Thinking: Highly analytical and strategic mindset, with a proven track record of developing and executing data strategies that align with marketing and business objectives. • Data Development: Directly engage in the creation of fundamental data and Business Intelligence (BI) infrastructure and assets, including hands-on dbt model authorship.

🏖️ Benefícios

• Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard • $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries. • 18 weeks paid Parental Leave: Irrespective of parenting role • Personal Leave Allowance: This includes sick & carer’s leave • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance • Top-spec hardware: All team members will be provided with top-spec laptops for their role • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work