Digital Advertising Campaign Manager – Automotive

Vaga não está no LinkedIn

🕒 Outubro 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $55.000 - $60.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

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USA TODAY Network

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📱 Mídia

📣 Marketing

🤝 B2B

Media • Marketing • B2B

A USA TODAY Network é o braço nacional de mídia e publicidade da USA TODAY Co. , operando um amplo portfólio de publicações locais e nacionais e oferecendo um conjunto completo de soluções de publicidade e marketing. Ela oferece publicidade digital e impressa, mala direta, conteúdo de marca, marketing de performance, vídeo, SEO, merchandising e serviços de marketplace de autoatendimento, apoiados por tecnologia orientada por dados, serviços criativos, eventos e uma plataforma com inteligência artificial. A Network destaca o alcance de publicidade local apoiado por uma escala nacional e atende empresas nos setores automotivo, de viagens, finanças, educação, reforma de residências e outros segmentos.

Descrição

• Manage day-to-day relationships across a portfolio of automotive dealership accounts • Monitor digital advertising campaigns, including performance, budget pacing, traffic, conversions, leads, and other KPIs • Identify trends, investigate performance changes, and uncover the reasons behind campaign results • Make campaign optimizations and recommend strategies aligned with dealer objectives • Translate campaign data into clear, actionable customer insights • Proactively communicate with customers and manage requests through resolution • Identify campaign, tracking, website, creative, targeting, and operations issues and coordinate resolutions • Partner with Sales to support customer satisfaction, account health, retention, and growth • Collaborate with campaign operations, creative, analytics, product, support, and other internal teams • Manage competing priorities, deadlines, customer requests, and campaign responsibilities while maintaining accurate documentation • Build expertise across Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and reporting tools • Track changes in advertising technology, AI-driven marketing, consumer behavior, and the automotive marketplace • Identify recurring challenges and suggest process and customer-experience improvements

🎯 Requisitos

• 2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management • Experience supporting automotive dealerships or working in automotive advertising is strongly preferred • Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment • Experience with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred • Strong analytical and problem-solving skills • Excellent written and verbal communication skills • Strong relationship-building skills and ability to work with customers, Sales, and cross-functional partners • Proactive, solution-oriented approach to challenges • Strong organizational and time-management skills • Comfort working in an evolving environment • Strong working knowledge of Excel and ability to learn advertising, analytics, CRM, and reporting systems • Bachelor's degree or an equivalent combination of education and relevant professional experience

🏖️ Benefícios

• 100% remote work with the flexibility to work from home • Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, and additional employee benefits • Paid time off and floating holidays • 8 paid holidays • Professional development and ongoing learning opportunities • Opportunities to expand digital marketing, analytics, and automotive industry expertise • Career development opportunities within LocaliQ and the USA TODAY Network

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