Director, Subscriber Growth Strategy

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USA TODAY Network

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📱 Mídia

📣 Marketing

🤝 B2B

Media • Marketing • B2B

A USA TODAY Network é o braço nacional de mídia e publicidade da USA TODAY Co. , operando um amplo portfólio de publicações locais e nacionais e oferecendo um conjunto completo de soluções de publicidade e marketing. Ela oferece publicidade digital e impressa, mala direta, conteúdo de marca, marketing de performance, vídeo, SEO, merchandising e serviços de marketplace de autoatendimento, apoiados por tecnologia orientada por dados, serviços criativos, eventos e uma plataforma com inteligência artificial. A Network destaca o alcance de publicidade local apoiado por uma escala nacional e atende empresas nos setores automotivo, de viagens, finanças, educação, reforma de residências e outros segmentos.

Descrição

• Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives • Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value • Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities • Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth • Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences • Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value • Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential • Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences • Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes • Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs • Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy • Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement • Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals • Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making

🎯 Requisitos

• 10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business • 4+ years leading and developing high-performing teams • Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing • Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV) • Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy • Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau • Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools) • Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization