Senior Marketing Manager – IVF Consumables

🕒 Agosto 4

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Vitrolife Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

O Grupo Vitrolife é um fornecedor global de dispositivos médicos e soluções de testes genéticos focado na saúde reprodutiva. Com um compromisso com a inovação na saúde reprodutiva, a Vitrolife oferece um portfólio premium de produtos e serviços que cobrem toda a jornada reprodutiva, principalmente voltados para clínicas de fertilização in vitro (FIV). Suas ofertas incluem consumíveis, tecnologias avançadas e um portfólio abrangente de testes genéticos projetado para apoiar e melhorar os resultados dos tratamentos e ajudar a realizar o sonho de ter um bebê saudável. Eles também expandiram suas capacidades com a aquisição da eFertility para transformar e digitalizar o processo de gestão de clínicas de FIV, enfatizando fluxos de trabalho padronizados e eficientes.

Descrição

• Develop and execute regional marketing strategies for IVF consumables • Lead positioning, segmentation, value proposition development, and product lifecycle management • Support pricing strategy and margin performance • Identify market opportunities using customer insights and clinical trends • Develop campaigns, sales programs, content, and tools to drive awareness, conversion, and product utilization • Contribute to educational initiatives for embryologists and clinicians • Lead go-to-market strategy and execution for new consumable products • Develop sales tools, training materials, and launch content • Monitor post-launch performance and optimize adoption and positioning • Engage lab directors and embryologists to gather insights and validate market needs • Translate customer feedback into recommendations and inform product priorities with Research and Development • Partner with Regulatory, Clinical Affairs, and Quality teams to ensure marketing compliance • Collaborate with supply chain and operations on forecasting, inventory planning, and product availability • Align with digital marketing teams on content strategy, campaigns, and performance analytics

🎯 Requisitos

• Bachelor’s degree in Marketing, Life Sciences, Business, or related field • Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics • Experience in IVF or assisted reproductive technologies preferred • Demonstrated success managing technical product portfolios and launching new products • Strong understanding of IVF laboratory workflows and consumable product applications • Proven ability to lead complex initiatives and influence cross-functional teams • Excellent communication, presentation, and strategic planning skills • Experience working with embryology key opinion leaders or clinical education teams preferred • Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools preferred • Ability to translate scientific concepts into clear and compelling commercial messaging • Must verify identity and eligibility to work in the United States • Successful background check required

🏖️ Benefícios

• Paid Time Off • 10 Paid Holidays • 401(k) with Employer Match • Medical, Dental, Vision • IVF Coverage to support family building needs • GAP Insurance • Basic Life and AD&D Coverage • Short- and Long-Term Disability • Optional AFLAC Supplemental Policies • Employee Assistance Program (EAP) • Flexible Spending & Health Savings Account