Senior Search & Biddable Performance Manager

🕒 Ontem

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $123.200 - $140.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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Weedmaps

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2008

🏪 Marketplace

👥 B2C

💰 $325.000.000 Post-IPO Equity em 2021-06

Marketplace • B2C

O Weedmaps é uma plataforma online que conecta consumidores de cannabis a dispensários, serviços de entrega e marcas. Desde 2008, o Weedmaps fornece informações sobre cepas, produtos e revendedores de cannabis. Ele atende a uma ampla gama de regiões nos Estados Unidos, incluindo grandes cidades como Los Angeles, São Francisco, Denver e Nova York. A plataforma também oferece recursos educativos e notícias sobre cannabis, atendendo a uma comunidade de consumidores, pacientes, médicos e varejistas. Através do seu site e aplicativo, o Weedmaps permite que os usuários encontrem e encomendem produtos relacionados à cannabis, enquanto apóiam os negócios na indústria da cannabis.

Descrição

• Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets. • Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume. • Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition. • Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts. • Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time. • Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume. • Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing. • Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets). • Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data. • Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility. • Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence.

🎯 Requisitos

• 5-8 years of hands-on paid media experience with deep expertise in paid search (Google Ads) and intent-based, auction-driven buying, with extensive working knowledge of all campaign types. • Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently against clear CPA/ROAS and volume targets. • Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn data into action. • Proven experimentation mindset with a record of designing and executing A/B and incrementality tests. • Experience partnering with creative teams on performance creative across search, video, and display assets. • Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance. • Excellent organization, prioritization, and communication skills, with the ability to operate independently in a fast-paced, ambiguous environment.

🏖️ Benefícios

• Physical Health (Medical, Dental & Vision) • 100% employer-paid premium for employees • Up to 80% coverage for dependents • Company HSA contribution with the High Deductible Health Plan • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) • Basic Life, Voluntary Life and AD&D Insurance options • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings with a monthly company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Identity theft protection • Legal access to a network of attorneys • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) • Paid parental leave