Senior Creative Producer – Strategic Projects

🕒 5 dias atrás

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Welltech

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2017

🏥 Saúde

💼 Consultoria

📣 Marketing

💰 Series A em 2017-12

Healthcare • Consulting • Marketing

A Welltech é uma empresa orientada a dados, especializada em aplicativos de saúde e bem-estar. Com mais de 200 milhões de instalações, a Welltech foca no desenvolvimento de produtos voltados para fitness, perda de peso e vida saudável, como os populares aplicativos Muscle Booster e Yoga-Go. As ofertas da empresa são projetadas para melhorar a saúde de milhões de pessoas globalmente, incluindo guias de fitness, planos alimentares e rotinas de yoga. A Welltech enfatiza o crescimento e aprendizado constantes, apoiados por uma equipe de mais de 700 profissionais que trabalham para criar conteúdos confiáveis e endossados por especialistas. Seus produtos visam oferecer soluções abrangentes para fitness e controle de peso, com uma base sólida em dados e análises.

Descrição

• Research and establish best practices for creative on channels new to Welltech — shape creative strategy from the ground up rather than following an existing playbook. • Translate performance signals and channel-specific nuances into creative direction, even with limited or early-stage data. • Bring an experimental mindset — comfortable testing new formats, channels, and approaches without an established benchmark to follow. • Adapt and repurpose proven creative across new channels quickly, balancing speed-to-launch with channel-specific optimization. • Generate fresh, user-centric creative concepts across a range of ad networks beyond the standard ones. Write briefs. • Analyze creative and UA performance across pilot channels to iterate quickly given lower volumes and less mature reporting. • Conduct market research and competitor analysis specific to each new channel to extract relevant trends and insights. • Share best practices and feedback with the wider creative team as new channels mature. • Manage full-cycle creative production: from idea to final implementation, working closely with our motion design team. • Plan and prioritize your own workload across multiple concurrent pilots and channels. • Collaborate cross-functionally with UA/Growth, Product/Growth leads across our apps, and funnel/production teams to align creative with test structure and constraints.

🎯 Requisitos

• Minimum 4 years relevant experience as a Creative Producer or similar. • Ideally, experience beyond Meta-only creative — comfortable ideating and executing across diverse, less-established ad networks. • Experience creating UGC and storytelling content, and writing persuasive direct-response communications. • Track record of creative that outperforms benchmarks — but also comfort operating where benchmarks don't exist yet. • Strong background in performance marketing driven by insights and analytics. • Excellent project and time management skills, with ability to context-switch across multiple pilot projects. • Confident presenting creative direction and reasoning to stakeholders across teams. • Operates autonomously and proactively — this role has real latitude to shape approach, not just execute a brief. • Advanced English level (C1+)

🏖️ Benefícios

• Health insurance • Flexible work arrangements • Professional development opportunities