Lead Specialist, Audience Development – Fundraising

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🕒 Julho 9

🌵 Arizona, California, +30 estados a mais – Remoto

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $118.361 - $182.658 / ano

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Wikimedia Foundation

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2003

🤝 Sem Fins Lucrativos

📚 Educação

📱 Mídia

💰 $2.500.000 Grant em 2019-09

Non-profit • Education • Media

Sobre a Fundação Wikimedia

Descrição

• Coordinate robust donor acquisition initiatives through innovative digital outreach, multi-channel direct response, and strategic audience expansion. • Lead 360-degree portfolio initiatives to maximize lifetime value, balancing donor retention and attrition-reduction strategies. • Partner with Fundraising and Product teams to optimize donor experiences, audience segmentation, and lifecycle journeys across acquisition and retention funnels. • Design tailored journeys to deliver an optimal experience that supports lead generation, donor conversion and retention among new and existing audiences. • Develop upgrade and cross-sell strategies to increase donor lifetime value. • Oversee end-to-end campaign implementation, conducting complex data selections and segmentation, ensuring strong execution. • Continually refine supporter touchpoints ensuring all individual giving communications are donor-focused and aligned across channels. • Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets related to acquisition, retention, attrition, upgrade, and lifetime value. • Support forecasting, performance projections, and ROI tracking across acquisition and specialized giving streams. • Partner with the data team to ensure analysis supports strategic decision-making. • Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements. • Support the Audience Strategy team in holistic initiatives aiming to enhance donor retention, upgrade opportunities and increase donor lifetime value. • Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.

🎯 Requisitos

• Proven experience managing and analyzing comprehensive individual giving programs, successfully balancing acquisition with retention and upgrading. • Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments. • Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions. • Experience managing external fundraising agencies to execute complex marketing and development plans. • Experience launching and managing paid acquisition and lead generation campaigns across multiple channels, utilizing integrated direct response tactics and applying growth marketing principles. • Deep proficiency in donor retention, mid-level upgrade strategies, individual donation management, and techniques for growing donor lifetime value. • In-depth knowledge of supporters, the market, and the charity sector to predict future trends across global fundraising markets. • Understanding of tax-smart giving vehicles –for example, the operational and strategic nuances of Donor-Advised Funds (DAFs) • Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously. • Excellent communication and collaboration skills, with the ability to work effectively across teams and departments. • A proactive and results-oriented approach, with a commitment to continuous improvement and learning.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off