Ad Creative Strategist

Vaga não está no LinkedIn

🕒 Maio 28

🐊 Florida – Remoto

🐊 Florida – Remote

💵 $115.000 - $130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎨 Estrategista Criativo

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WM Partners, LP

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

A WM Partners, LP é uma empresa de private equity focada em investir em marcas de saúde e bem-estar. Com mais de US$ 1,1 bilhão investido no setor, a empresa está comprometida em construir marcas icônicas que melhorem a vida das pessoas e contribuam positivamente para a sociedade. A WM Partners oferece expertise estratégica e operacional para empresas de mercado intermediário inferior, aproveitando mais de 340 anos de experiência empresarial e de investimento combinada. A empresa prioriza diversidade, sustentabilidade, investimentos responsáveis e engajamento comunitário, posicionando-se como um parceiro de confiança no setor de saúde e bem-estar.

Descrição

• Define Performance Creative Strategy • Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok • Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts • Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives • Build and Manage Performance Creative Process • Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams • Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas. • Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity • Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement • Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated • Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement • Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations. • Run Analysis, Generate Insights, Drive Improvements • Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative • Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly • Distill insights into executive level updates and recommendations

🎯 Requisitos

• 3–6+ years of experience in creative strategy, performance marketing, paid social, growth marketing, content strategy, or related roles. • Experience developing paid ad creative for DTC, eCommerce, CPG, wellness, supplements, health, beauty, lifestyle, or digitally native consumer brands. • Strong understanding of Meta, TikTok, YouTube, Google, UGC, creator-led content, and paid social creative formats. • Ability to write clear creative briefs, ad hooks, scripts, messaging angles, and testing hypotheses. • Strong analytical fluency; you can read performance data and translate it into actionable creative direction. • Understanding of acquisition metrics such as CAC, CPA, ROAS, CTR, CVR, AOV, LTV, and creative fatigue. • Strong customer research instincts, including the ability to mine reviews, comments, surveys, competitor ads, and product insights for creative angles. • Comfort working with designers, editors, creators, copywriters, agencies, and performance marketers. • Ability to operate in a lean, fast-moving environment with ambiguity, limited resources, and high expectations. • Interest in health, wellness, supplements, and consumer behavior.

🏖️ Benefícios

• Comprehensive Health Benefits • Generous Paid Time Off and Holidays • Paid Parental Leave (primary & non-primary) • Short-term and Long-term disability • 401K + Match • ClassPass membership • Flexible working options • Team Events • Product Discounts