Programmatic Campaign Manager – B2B

🕒 Setembro 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $84.000 - $100.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

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Wpromote

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2001

📣 Marketing

Marketing

A Wpromote é uma agência de marketing digital que se concentra em transformar negócios por meio de estratégias de marketing inovadoras. Eles fornecem uma ampla gama de serviços, incluindo mídia paga, SEO, marketing de conteúdo, mídias sociais e marketing de influenciadores. A Wpromote aproveita a tecnologia proprietária e insights baseados em dados para otimizar o crescimento dos negócios e o desempenho de marketing. Sua abordagem é ágil e focada em resultados, enfatizando o planejamento estratégico, a otimização da taxa de conversão e a inteligência de negócios. A Wpromote visa ajudar as empresas a liberarem seus dados e preverem oportunidades futuras, trabalhando com líderes de categoria e startups para superar a concorrência através de soluções criativas. A agência é reconhecida por sua abordagem inovadora e impacto na rentabilidade dos clientes, destacando a importância do uso de dados e do planejamento estratégico de marketing.

Descrição

• Lead and scale Wpromote’s growing B2B Programmatic practice • Oversee day-to-day campaign operations across a portfolio of clients • Drive campaign excellence, operational best practices, and strategic growth • Onboard new advertisers and support client relationships • Contribute programmatic expertise to new business opportunities • Develop B2B programmatic strategy aligned with client objectives such as lead quality, account penetration, and sales velocity • Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics • Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs • Develop best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution • Collaborate with B2B data and technology partners including Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase • Support new business efforts with programmatic insights, recommendations, pricing considerations, and case studies • Partner with paid social, search, and content teams on integrated B2B demand generation programs • Share insights on programmatic trends, privacy developments, and audience strategies • Maintain accurate budgeting, pacing, forecasting, and performance reporting • Resolve performance, strategy, and client relationship challenges with data-driven recommendations • Represent the agency in client meetings, partner conversations, and industry events • Educate clients and colleagues and share industry knowledge

🎯 Requisitos

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment • Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization • Experience working within DSPs such as The Trade Desk, DV360, and StackAdapt • Experience with ad serving platforms such as Campaign Manager 360 (CM360) • Experience with data management platforms and CRM integrations for audience activation • Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes • Working knowledge of B2B analytics and martech ecosystems, including Google Analytics, 6sense, Bombora, and Demandbase • Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights • Ability to collaborate across creative, media, strategy, and analytics teams • Interest in B2B ad tech, data privacy, and audience intelligence trends • Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus • Experience leveraging AI-powered tools and automation is a plus • Must be authorized to work in the U.S.; this position is not eligible for immigration sponsorship

🏖️ Benefícios

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration