Product Marketing Manager

🕒 Agosto 29

🐎 Kentucky – Remoto

🐎 Kentucky – Remote

💵 $106.000 - $144.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 36%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

ZipLiens

SiteLinkedInTodas as Vagas

11 - 50 funcionários

💼 Consultoria

🏥 Saúde

🛡️ Seguros

Consulting • Healthcare • Insurance

A ZipLiens é uma empresa especializada em serviços de resolução de ônus de danos pessoais. Eles oferecem soluções tecnológicas e serviços de negociação especializada para ajudar escritórios de advocacia a economizarem tempo e recursos na resolução de diversos tipos de ônus, como ônus de saúde e seguros. A ZipLiens integra-se com escritórios de advocacia de danos pessoais para proporcionar economias significativas de tempo e custos, melhorando a produtividade e a rentabilidade. Seus serviços também incluem transparência nos processos e comunicações ágeis através de um portal do cliente. A ZipLiens visa garantir reduções de ônus de qualidade e em tempo hábil, lidando com casos relacionados a Medicaid, Medicare, ônus militares, seguro de saúde privado, ônus hospitalares e mais. Eles são confiáveis por grandes escritórios de advocacia nos EUA devido às suas habilidades eficientes e eficazes na resolução de ônus.

Descrição

• Lead ongoing internal and external research to validate and sharpen product-market fit across Zipliens' lien resolution service lines • Gather structured input from Sales, Customer Success, Lien Resolution Operations, and law firm stakeholders to identify unmet needs, friction points, and expansion opportunities • Monitor trends and regulations in personal injury law, lien resolution, and legal tech affecting product and go-to-market strategy • Build a repeatable voice-of-customer and voice-of-market research process • Design and run a formal win-loss program, including structured interviews with won and lost prospects • Synthesize findings into insights on positioning, pricing, competitive gaps, and objection handling • Turn win-loss findings into updated talk tracks, battlecards, and enablement materials • Report win-loss trends to Marketing, Sales, Product, and executive leadership • Own research and recommendations for pricing and packaging strategy • Partner with Finance leadership to build and stress-test pricing models using cost-to-serve, margin, and competitive benchmarks • Recommend packaging structures aligned to client segment and law firm size • Establish a cadence for refreshing pricing and packaging • Identify and evaluate strategic partners, including integrated technology vendors serving personal injury law firms • Build business cases and prioritization frameworks for partnership opportunities • Present partnership recommendations and support go-to-market planning • Support ongoing partner relationships and co-marketing efforts • Own go-to-market planning and execution for new products, features, and service releases • Build launch plans, messaging, positioning, and enablement materials for each P1 release • Coordinate with Product, Sales, Customer Success, and Lien Resolution Operations for internal readiness • Maintain a GTM release calendar and conduct post-launch retrospectives • Report directly to the Chief Customer Officer while the Marketing function is established • Collaborate with Marketing, Sales, Product, Customer Success, Lien Resolution Operations, and Finance leadership

🎯 Requisitos

• Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience) • 5+ years of experience in product marketing, ideally in B2B SaaS, tech-enabled services, or legal/legal services • Demonstrated experience owning a win-loss program and translating findings into action • Experience building or directly contributing to pricing and packaging strategy, ideally in partnership with Finance • Comfortable evaluating and structuring strategic or vendor partnerships • Proven track record managing go-to-market launches end-to-end, from planning through cross-functional execution • Strong quantitative and qualitative research skills; comfortable building and interpreting pricing models • Excellent written and verbal communication skills, able to translate research into clear recommendations for audiences ranging from operations teams to executive leadership • Ability to operate independently as the first dedicated PMM hire, building process and infrastructure with minimal existing structure, and fostering cross-functional relationships built on trust so you can effectively challenge the status quo and drive change • Experience in legal, legal services, insurance, or personal injury industries is a plus

🏖️ Benefícios

• Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA • Company-Paid Life Insurance and Short-Term Disability • 401(k) Plan with Company Match • Paid Time Off (Vacation, Sick Leave, and Select Holidays) • Parental Leave • Discretionary bonus opportunity