Product Marketing Manager – Product Led Growth

17 hours ago

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Agiloft

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Enterprise • SaaS • Artificial Intelligence

Agiloft is a leading provider of enterprise contract lifecycle management (CLM) solutions designed to streamline and enhance the contracting process. Their Data-first Agreement Platform is a force multiplier that helps organizations reach agreements quickly and collaboratively, leveraging data to operate smarter and more transparently. Agiloft's offerings include integration hubs and an AI platform tailored for business services, healthcare, legal professionals, and procurement. With a high customer retention rate and recognition as a leader in the Gartner Magic Quadrant for CLM, Agiloft is known for its user-friendly no-code interface and robust service and support. The company emphasizes direct relationships and trust, promising to help clients 'Agree and Thrive.

201 - 500 employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 $45M Private Equity Round on 2020-08

📋 Description

• Build and maintain a PLS market introduction and standard for appropriate standalone products • Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues. • Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles • Work with adjacent departments to develop PLS-friendly user-onboarding, training, and engagement content for in-app, email, and online delivery • Work with the marketing team to develop appropriate content for each stage of the sales cycle across all channels, particularly with regard to transitioning customers from self-management to Sales-led upsells • Manage product launches and new software releases • Participate in competitive analysis for assigned products, and share competitive learnings with marketing, sales, PM, and customer success teams • Serve as primary Agiloft evangelist for assigned products by presenting at industry conferences, customer meetings, and other internal and external events • Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets • Develop customer insight through customer and prospect interviews and quantitative surveys • Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams • Other duties as assigned.

🎯 Requirements

• Minimum of five years Product Marketing experience • Minimum of two years’ experience with Product Led Growth (PLG) or Product Led Sales (PLS) • Demonstrable ability to develop content such as white papers, product presentations, etc. • Experience managing product positioning and competitive analysis • Experienced in launching products • Experience collaborating effectively across functions like sales and product management to achieve results • Experience delivering compelling product marketing results and product revenue growth • Experience managing and developing new product marketing programs with clear data-driven results • Demonstrated success in driving successful customer engagement leading to customer advocacy • Experience working with demand generation to deliver high converting programs

🏖️ Benefits

• Floating holidays • Quarterly wellness day • Support multiple Employee Resource Groups (ERGs)