Senior Copywriter

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Willow

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💊 Pharmaceuticals

🧘 Wellness

👥 B2C

💰 Undisclosed on 2021-10

Pharmaceuticals • Wellness • B2C

Willow is a 100% online, physician-led telehealth company that provides medically supervised weight-loss care by prescribing GLP‑1 medications (such as semaglutide and tirzepatide) in both injectable and oral tablet forms. The company offers personalized treatment plans created by U. S. -licensed doctors, ongoing remote support, subscription-based pricing, and free discrete shipping; it partners with compounding pharmacies to provide custom formulations. Willow focuses on accessible, evidence-informed weight management and wellness for consumers seeking medically guided anti-obesity treatment.

📋 Description

• Write high-converting copy for paid channels (Meta, Google, video) • Create landing pages and product detail pages • Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention) • Partner with growth and creative teams to test and optimize messaging • Develop website and product copy that clearly communicates value • Support product launches with messaging and campaign assets • Write scripts for video, social, and influencer content • Maintain a consistent, empathetic brand voice • Simplify complex or clinical concepts into clear, engaging content • Create patient-facing materials (onboarding, in-app, educational) • Improve customer support and CX communications • Develop educational content (guides, checklists) that builds trust • Contribute to blog and content initiatives • Collaborate with clinical and product teams for accuracy • Own copy from brief to delivery across multiple projects • Work cross-functionally to move initiatives forward • Manage priorities in a fast-paced environment • Monitor market trends to keep messaging relevant

🎯 Requirements

• 4+ years in copywriting (marketing/direct response) • Proven ability across ads, landing pages, email, and SMS • Experience with lifecycle and retention marketing • Strong portfolio simplifying complex topics with emotional clarity • Excellent written English and attention to tone and detail • Experience using AI tools with strong editorial judgment • Strong collaboration and organization skills • Ability to work independently with minimal direction

🏖️ Benefits

• Flexible hours with meetings taking place in EST • Work wherever you choose • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍