VP of Marketing

April 16

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AchieveIt

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AchieveIt is a strategic management software platform that empowers organizations to manage and execute their strategies effectively. The software provides a centralized platform for managing integrated plans and aligning employees with strategic goals, automating data updates, and fostering collaboration across departments. Organizations can utilize AchieveIt for strategic planning, project management, and operational improvements, with features like real-time progress reports and dashboards for visualizing data. AchieveIt serves a variety of industries, including government, healthcare, education, and commercial sectors, focusing on improving transparency and performance while breaking down operational silos.

business planning • project managment • execution management • collaboration • performance management

11 - 50 employees

Founded 2012

☁️ SaaS

🏢 Enterprise

⚡ Productivity

📋 Description

• About AchieveIt • We empower organizations to execute their most critical initiatives with confidence. Our platform is designed to align teams, simplify processes, and drive outcomes that matter. We’re a growing SaaS company with an ambitious mission: to help organizations achieve their most important goals, faster. • AchieveIt is seeking a strategic, data-driven, and growth-minded Vice President of Marketing to lead our high-performing marketing organization and drive scalable revenue growth. Reporting directly to the Chief Revenue Officer, you will own the full-funnel marketing strategy—from brand awareness and demand generation to customer engagement and pipeline acceleration—across both B2B and public sector markets. • As a key member of the leadership team, you’ll play a pivotal role in elevating AchieveIt’s brand, refining our positioning and messaging, and delivering high-impact go-to-market campaigns. You will collaborate cross-functionally with Sales, Customer Engagement, and Product teams to create a unified approach to marketing that maximizes conversion and long-term customer value. This role requires a well-rounded leader who can balance strategic oversight with hands-on execution. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is obsessed with performance metrics and business impact. • Remote – East or Central U.S. preferred. AchieveIt is headquartered in Atlanta, GA. • Impact: Directly influence AchieveIt’s growth trajectory by leading our marketing strategy, GTM messaging and brand, and developing high-performing teams. • Collaboration: Work in a collaborative environment that values input from all departments, including sales, customer engagement, and product. • Growth: Be part of a rapidly growing SaaS company with personal and professional development opportunities. • Innovation: Join a team that encourages innovation and creative problem-solving to achieve our ambitious goals. • Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement. • Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value. • Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels. • Work closely with executive leadership to position the company for long-term category leadership. • Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline. • Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution. • Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization. • Leverage data and analytics to identify high-performing tactics and scale effective channels. • Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight. • Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more. • Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact. • Own the company’s brand strategy, visual identity, and messaging architecture. • Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies. • Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership.

🎯 Requirements

• 7+ years of progressive marketing leadership experience, including experience at a B2B SaaS company; startup-to-scale experience preferred. • Proven track record of building and scaling marketing functions that deliver measurable pipeline and revenue growth in B2B and B2G markets. • Deep expertise in demand generation and digital marketing with technical fluency in marketing technologies (e.g., CMS, web analytics, SEO, Salesforce, Pardot). • Strong experience in product marketing, messaging development, and competitive positioning. • Skilled at managing and growing teams, budgets, and agency/vendor relationships. • Knowledge of the strategic planning and strategy execution market is preferred • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or similar experience preferred.

🏖️ Benefits

• 100% work from home (in-person team collaboration days once in a quarter) • Great hardware • Competitive salary • 15 vacation days (5 additional days at two years of service) • Up to 36 paid holidays (13 standard, 2 floating, & 21 additional company holidays) • Unlimited sick days (sick days do not count against PTO and include things like dentist visits and regular checkups – we want you to invest in staying healthy) • 401K (with matching), Medical, Vision, Life and Dental insurance • Short- and long-term disability insurance • Community events (team building, company parties, etc)