Integrated Product Marketing Intern

Job not on LinkedIn

6 hours ago

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

👨‍🎓 Internship

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Allstate

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Insurance • Finance • Non-profit

Allstate is an industry leader in providing insurance solutions, focusing on home, auto, device, and identity protection. With a commitment to customer well-being, Allstate aims to instill peace of mind and financial security for its customers. The company also emphasizes community impact and sustainability through various initiatives, showcasing their dedication to social responsibility and positive change.

10,000+ employees

Founded 1931

💸 Finance

🤝 Non-profit

💰 Post-IPO Equity on 2014-01

📋 Description

• Generate and analyze reports to measure campaign performance and provide data-driven recommendations to influence marketing decisions. • Conduct customer journey analysis and propose optimization strategies. • Perform competitive analysis within the insurance industry to identify trends and insights from both Business-to-Business (B2B) and Direct-to-Consumer (D2C) perspectives. • Develop creative briefs for marketing campaigns, outlining target audience and key messaging. • Explore ways to leverage artificial intelligence (AI) to improve efficiency in repetitive tasks and processes. • Evaluate how Allstate products are represented on external websites. • Assist in creating presentations for internal meetings. • Collaborate with team members on various projects and tasks as needed.

🎯 Requirements

• Currently pursuing a degree in Marketing, Business Analytics, Communications, or a related field. • Strong analytical skills with experience in Microsoft Excel or other data tools. • Excellent written and verbal communication skills. • Ability to work independently and in a team environment. • Curious and proactive learner with an interest in marketing strategy and emerging technologies. • Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau) is a plus. • Experience with artificial intelligence tools or automation platforms is a plus. • Knowledge of search engine optimization (SEO) and digital marketing best practices is a plus. • Previous internship or project experience in marketing or data analysis is a plus.

🏖️ Benefits

• Hands-on experience with real marketing challenges. • Exposure to data-driven decision-making and artificial intelligence integration in marketing. • Opportunities to collaborate with experienced professionals and present to leadership across the enterprise. • A chance to make an impact on customer experience and brand perception.