Senior Product Marketing Manager, B2C

January 11

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

💵 $120k - $130k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

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201 - 500 employees

📚 Education

📋 Compliance

🛍️ eCommerce

Description

• Company Overview: Our success lies at the powerful intersection of people and technology. • Job Overview: The Senior Manager of Product Marketing is a strategic leader of all marketing aspects of specific product lines. • Responsibilities: Partner with business leaders to align on company goals and translating them into actionable marketing roadmaps. • Achieves business goals and B2C growth objectives through continuous analysis and performance optimization. • Understands the products and services offering and approach of key competitors; communicates products and services differentiation and creates feedback loops with senior leadership and product managers. • Drives effective product positioning and messages backed by market research and user segmentation. • Manages direct reports and provides strategic guidance, aligning with business goals and needs.

Requirements

• 5+ years of Product Marketing experience in a Sr Manager/ Manager capacity. • 3+ years of experience in managing direct report. • Demonstrable experience managing and growing members of the junior team. • Highly analytical decision maker. • Adept at translating consumer and performance insights into strategic roadmaps. • Strong background in B2C marketing. • Expert at developing and orchestrating effective B2C marketing strategy and GTM launch plans, including methods for customer acquisition, retention, performance optimization, and measuring effectiveness. • Ability to drive projects forward while staying laser focused on the big picture and strategy. • Thrives in a fast-paced and dynamic work environment. • Ability to prioritize multiple projects to achieve business objectives. • Has excellent communication skills and can provide constructive feedback to management along with recommendations for performance improvements. • Proficient with analytical and marketing tools.