Salesforce Marketing Cloud Technical Lead

🕒 3 days ago

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Ameriprise Financial Services, LLC

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1894

💸 Finance

💳 Fintech

Finance • Fintech

Ameriprise Financial Services, LLC is a leading provider of personalized financial planning and advice. The company emphasizes one-to-one financial advice to help clients reach their unique financial goals and offers complimentary consultations with its financial advisors. Ameriprise is well-regarded in the investment industry, providing award-winning service focused on client satisfaction. With the support of their Investment Research Group, Ameriprise advisors provide clients with objective research, actionable investment strategies, and ongoing market and economic analysis. The company also prioritizes online security and privacy for clients accessing their accounts and financial documents online.

📋 Description

• Helping a team responsible for building tools for engineers, platform wide improvements, driving digital transformation, etc. • Work with business leaders/technology partners to create the product road map and manage any product changes through the development, user acceptance testing and implementation processes. • Passionate about continuous improvement and bringing impactful changes using latest technologies. • Available during UK working hours.

🎯 Requirements

• Overall 6+ years of experience in Salesforce Marketing Cloud & Core Salesforce CRM. • Subject Matter Expert knowledge of Salesforce Marketing Cloud and Salesforce CRM. • Hands-on experience as a full-stack developer for Salesforce Marketing Cloud creating personalized, dynamic messages, landing pages, SQL, and is experienced with data configuration, manipulations and advance segmentation. • Strong hands-on experience with Salesforce Marketing Cloud data and journeys, including advanced SQL and data objects for segmentation and troubleshooting, a clear understanding of the platform dependencies that enable personalization and reporting • Proven expertise designing and executing customer journeys using Email Studio, Content Builder, Journey Builder, Automation Studio, and CloudPages. • Should have experience in Sales or Service cloud, with experience in Salesforce Admin capabilities like Data Model, Security model, lightning pages, flows etc. • Hands-on experience with Salesforce Marketing Cloud and Salesforce CRM integrations, including designing and supporting MQL‑to‑SQL lead journeys, working with Leads, Contacts, Campaigns, and Campaign Members in Salesforce, and ensuring seamless data flow and alignment between marketing automation and sales processes. • Ability to evaluate implementations and provide optimizations and improvements if applicable. • Strong problem-solving, analytical, and communication skills. • Experience creating technical documentation, including technical specifications, test plans, and user guides. • Understanding of Marketing & Sales ways of working in the B2B Financial Services Industry. • Proactive and self-starting demeanor with the ability to manage tasks independently while collaborating remotely. • Ability to set the right expectations on effort and timelines required to meet business requirements. • 3+ certifications related to Salesforce CRM and SFMC. Eg. Certified Marketing Cloud Admin, Certified Marketing Cloud Consultant, Certified Marketing Cloud Email Specialist, Certified Marketing Cloud Developer, Salesforce Platform Developer 1, Salesforce Admin certified.

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities