Social Media Manager

Job not on LinkedIn

14 minutes ago

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Logo of Archer

Archer

Aerospace • Transport • Hardware

Archer is an aviation company focused on developing and certifying commercial aircraft, including projects related to safety and defense. The company operates as a manufacturer and developer of aircraft technology and works on aircraft certification and regulatory processes for commercial and defense applications.

📋 Description

• Develop and implement a social media strategy tailored to nursing and medical students — mapping out content themes, timing, and formats that resonate with their study journey, exam cycles, stress points, and aspirations • Produce high-quality, platform-optimized content (short-form video, study tip posts, motivational content, student success stories, discussion prompts) and publish consistently across channels to maintain active engagement and strong brand presence • Actively engage with our student audience by responding to comments, messages, threads, and discussions, fostering connection, trust, and a supportive peer community around exam prep and student life • Encourage and repurpose user-generated content — such as study setups, progress updates, testimonials, pass-rate celebrations, and peer support — to build social proof, amplify student voices, and strengthen community loyalty • Plan and execute targeted social campaigns aligned with major exam periods, enrollment cycles, exam-prep product launches, seasonal student milestones (graduation, licensure, onboarding), and other high-impact moments for students • Stay up to date with social media trends, new features, and changing student behaviors; experiment with trending content formats, challenges, hashtags, and platform-specific optimizations to keep our presence fresh and relevant • Track key social metrics (engagement, reach, follower growth, content performance, conversion signals) and draw insights to refine content strategy, posting cadence, and messaging to better meet students’ needs • Work closely with content, design, product, and customer support teams to align social media content with product features, educational offerings, student feedback, and overall brand voice

🎯 Requirements

• Demonstrable, hands-on social media experience within a B2C product-led organization • Demonstrated ability to create engaging content across multiple formats — especially video and short-form content for platforms like TikTok, Instagram and Meta • Strong empathy for students, understanding of student life/stress, and insight into what motivates learners — especially in academic or professional-licensing contexts • Excellent written communication and storytelling skills — ability to write in a tone that resonates with students, offers value, and drives engagement • Comfortable with data and analytics: able to interpret social performance metrics and iterate content strategy accordingly • Self-driven, organized, and capable of managing a full content pipeline and community engagement calendar with minimal supervision • Bonus Points: Experience in B2C Ed-Tech

🏖️ Benefits

• Comprehensive medical, dental and vision insurance for employees and their families • Flexible & encouraged PTO • Company HSA contribution of $90/month for eligible plans • Company-paid life insurance and disability coverage • 401(k) with company match (100% match on first 3%, 50% match on the next 2%)

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