Manager, Digital Content Strategy

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Assurant

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Finance • Insurance • B2C

Assurant is a global company specializing in providing consumer-centric support and protection services. With a presence in over 21 countries across regions like North America, Europe, Latin America, and Asia-Pacific, Assurant helps over 300 million consumers through services like technology protection, claims resolution, and financial services. The company emphasizes innovation, remote work opportunities, and global collaboration, with teams skilled in technology, claims, customer service, and finance. Assurant offers a competitive benefits package and is committed to equal employment opportunities and work-life balance.

10,000+ employees

Founded 1892

💸 Finance

👥 B2C

💰 Post-IPO Debt on 2023-02

📋 Description

• Shape the digital communications strategy across email, SMS, web, chat, video, and mobile to deliver seamless customer experiences. • Lead the transformation from manual, fragmented processes to a centralized Customer Communications Management (CCM) platform that scales across 23 clients. • Collaborate cross‑functionally with Product, Compliance, IT, and Marketing to establish enterprise standards and translate complex business/legal language into clear, customer‑friendly messaging. • Own modular content architecture to ensure consistency and efficiency across 1,400+ templates and multiple channels. • Champion compliance and accessibility , ensuring every communication aligns with brand voice, WCAG standards, and regulatory requirements. • Oversee repository rollout , including workflow automation, role‑based access, and audit trails to strengthen governance and transparency. • Refine governance models for content updates, version control, and client‑specific branding. • Define and track KPIs to measure engagement, delivery performance, and operational efficiency. • Leverage analytics to drive personalization, optimize communications, and continuously improve customer outcomes. • Ensure omnichannel consistency across all digital touchpoints, reinforcing trust and brand integrity. • Support digital transformation initiatives by modernizing legacy communications and enabling future‑ready customer experiences.

🎯 Requirements

• A minimum of 7 years of experience within digital communications, and content strategy within a product driven team. • Bachelor’s degree in communications, English, Marketing, or related field. • Exceptional communicator: Strong writing and editing skills, with the ability to simplify complex ideas into clear, customer‑friendly messaging. • Platform expertise: Hands‑on experience with CCM platforms such as Quadient, OpenText, or Smart Communications. • Previous experience managing teams and influence cross‑functional stakeholders, driving alignment across Product, Compliance, IT, and Marketing. • Solid knowledge of compliance and accessibility requirements, including audit trails and WCAG guidelines.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development