VP, Product Marketing

July 11

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Logo of Attentive


The most comprehensive text message marketing solution.

Marketing Automation • Growth Marketing • Retention Marketing

1001 - 5000


• Attentive is looking for a results-driven and highly collaborative VP of Product Marketing to join our leadership team. This high-impact role will be responsible for overseeing the product marketing function including go-to-market launch planning, positioning and messaging, and driving product adoption.


• 10-15+ years product marketing experience–– ideally in B2B SaaS, marketing technology, or a closely related space • Proven track record of driving product awareness and adoption across various industries and segments • Ambitious problem solver with an entrepreneurial mindset, able to adapt to changing circumstances and be solution-oriented • Significant experience working closely with executive teams • A passionate champion for the voice of the customer • Clear, concise communicator with excellent writing skills


• Develop and lead our overall product marketing strategy and processes–– ensuring product development is effectively translated into the market across the Marketing, Sales, and Client Strategy teams • Own compelling and bold positioning, messaging, and content related to our platform’s benefits and differentiators, targeting different industries, segments, and personas • Support expansion of our product portfolio and related go-to-market activities • Collaborate closely with Enablement counterparts to ensure assets are effectively utilized by go-to-market teams and end customers, with a focus on improving the sale cycle and maximizing product adoption • Evangelize the Attentive product story externally through industry analyst relations and speaking engagements • Manage a team of product marketers, technical writers, and product learning developers to cultivate a collaborative and results-oriented mindset • Lean and manage the work to competitive landscape including analyze and respond to competitive intelligence, win/loss analysis and other data gathering to keep our customer-facing teams confident and educated on how to articulate why we are better. 

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