Head of Marketing

August 28

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BackerKit

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Backer management tool for crowdfunded projects. Do what you love and keep your backers happy! :)

crowdfunding • fulfillment • shipping • backerkit

11 - 50

💰 Convertible Note on 2012-05

Description

• Develop and implement a multi-channel marketing strategy that aligns with company goals, including brand positioning, demand generation, customer acquisition, and retention. • Lead and mentor a growing marketing team, fostering a culture of creativity, collaboration, and high performance. • Elevate and maintain a strong, consistent brand presence across all channels, including digital, content, PR, events, and social media. • Oversee the creation and execution of campaigns that generate leads and drive customer acquisition, using data-driven approaches to optimize ROI. • Lead content strategy, ensuring the production of high-quality, engaging content that resonates with our target audience. • Collaborate with product teams to effectively communicate the value of our solutions to the market, including positioning, messaging, and go-to-market strategies. • Monitor, analyze, and report on marketing performance, using insights to refine strategies and drive continuous improvement. • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.

Requirements

• Proven 5-year experience in marketing, with a proven track record in a leadership role, ideally within a SaaS or tech company, encompassing both B2B and B2C domains. • Exceptional Communication: Strong written and verbal skills for simplifying complex ideas into clear, concise messaging. A keen eye for quality and detail. • Analytical Proficiency: Solid data interpretation skills to drive informed decision-making. Strong knowledge of digital marketing content marketing, SEO/SEM, social media, and demand generation. • Excellent Leadership: Ability to collaborate within cross-functional teams, lead and mentor reports effectively. • Agile and Iterative: Comfortable with agile methodologies and iterative processes, adapting strategies based on feedback and market dynamics. • Marketing Strategy: Strategic thinker with the ability to execute. Demonstrated experience in crafting comprehensive marketing plans involving strategy, customer research, competition analysis, messaging, pricing, and more. • Creative Storyteller: A creative mindset with a passion for impactful content creation, UX writing, and storytelling. • Diverse GTM Skills: Experience in driving various GTM initiatives like webinars, trade shows, social media, and content marketing. • Ecosystem Familiarity: Knowledge of crowdfunding, e-commerce, and startup landscapes is beneficial. • Tech Savviness: Experience with marketing automation tools, CRM systems, and analytics platforms. Graphic design skills are advantageous.

Benefits

• Remote-first position on a distributed team • Competitive salary and stock option plan • Stipends for supporting creators of your choosing • Medical, dental, vision, and 401k benefits (with employer match!) • Family-friendly and focused on maintaining a healthy work/life balance • Awesome work environment at a company with a huge vision • Annual Learning and Development stipend to support your professional growth