SVP, Chief Marketing Officer

July 25

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Description

• Develop and execute the bank’s marketing and communication strategy • Enhance brand presence and drive growth through innovative marketing campaigns • Own the customer experience • Oversee public and media relations functions • Develop and implement internet marketing strategies to optimize digital effectiveness • Guide the analysis and interpretation of web analytics for market site enhancements • Serve as the spokesperson for the company with the press and clients

Requirements

• Bachelor's Degree: Marketing, Business Administration, or a related field required • Master’s Degree: Marketing, Business Administration, or a related field preferred • 15 or more years of marketing/communication and progressive leadership experience in the financial services industry in an organization larger than $20B in assets required • 10 or more years of experience in a supervisory/management role leading a project, process or team required • Advanced experience in planning and executing digital and traditional marketing and communication strategies • Extensive experience in brand management, product development, market research, and corporate communications • Proven experience hiring, managing, and developing staff • Knowledge of federal and state laws and regulations relating to marketing for banking

Benefits

• Comprehensive employee benefits, including: medical, dental, vision, LTD, STD and life • Paid vacation time, sick time, personal days, paid volunteer time and 11 company paid holidays • 401k (up to 4% match with immediate vesting) • Tuition reimbursement (minimum service requirement)