BI Analyst - Financial News Publisher

October 24

Benzinga

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Benzinga is a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content.

Investing • Stocks • ETFs • Trading • News

51 - 200

💰 $3M Venture Round on 2016-09

Description

• As a Business Intelligence Analyst at Benzinga, you will be a crucial asset in our mission to provide high-quality content to our subscribers and drive the growth of our newsletter subscriptions business. You'll work closely with cross-functional teams to analyze data, uncover actionable insights, and contribute to our ongoing success. • Key Responsibilities: 1. Data Collection and Analysis: Gather, cleanse, and organize data from diverse sources, including subscriber databases, web analytics, and marketing platforms. Conduct comprehensive data analysis to unveil subscriber behavior, engagement, and conversion metrics. 2. Reporting and Dashboard Development: Create interactive and informative reports and dashboards using BI tools (e.g., Tableau, Power BI, or similar). Customize reporting to cater to the unique needs of internal stakeholders, including marketing, content, and leadership teams. 3. KPI Tracking and Performance Measurement: Develop and maintain key performance indicators (KPIs) to monitor subscriber growth, churn rates, open rates, and other relevant metrics. Regularly report on KPIs to gauge the success of newsletter subscriptions. 4. User Segmentation and Targeting: Conduct user segmentation and analysis to gain insights into subscriber demographics and preferences. Provide actionable insights to marketing and content teams to enhance targeting and content personalization. 5. A/B Testing and Optimization: Collaborate with marketing and content teams to design A/B tests for email campaigns and subscription offers. Analyze test results and recommend optimizations to improve campaign performance. 6. Predictive Analytics: Utilize predictive modeling and statistical techniques to forecast subscriber trends, retention rates, and subscriber lifetime value (LTV). Generate forecasts to support business planning and marketing strategies. 7. Data Quality Assurance: Implement data quality checks and validation processes to maintain data accuracy, consistency, and reliability. Identify and rectify data anomalies or inconsistencies. 8. Ad-Hoc Analysis: Respond to ad-hoc data analysis requests from various departments, offering actionable insights and recommendations. Empower the organization with data-driven decision-making.

Requirements

• Bachelor's degree in Data Science, Business Analytics, Statistics, or a related field (Master's degree is a plus). • Proven experience as a Business Intelligence Analyst, ideally within the newsletter subscriptions or media industry. • Proficiency in data visualization and BI tools (e.g., Tableau, Power BI). • Strong analytical skills, including experience with SQL and data manipulation. • Familiarity with A/B testing methodologies and predictive analytics. • Exceptional communication and presentation skills. • Collaborative team player with the ability to work effectively in cross-functional teams. • Understanding of the dynamics of the newsletter subscriptions and media industry.

Benefits

• Competitive salary and performance-based bonuses. • Comprehensive health, dental, and retirement benefits. • Opportunities for professional development and career growth. • A dynamic and creative work environment. • The opportunity to shape the newsletter subscriptions experience for a diverse and engaged readership.

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