🇺🇸 United States – Remote
⏰ Full Time
🎁 Product Marketing
• Drive customer retention, monetization, and engagement for Balance with compelling, precisely targeted campaigns. • Build and deploy emails, push notifications, and in-app messages for millions of meditators worldwide. • Spearhead seamless collaboration with our design and content teams, translating innovative strategies into picture-perfect marketing communications that drive business results. • Develop a deep understanding of the Balance app and its customers’ core motivations, behaviors, and habits, infusing that knowledge into every decision. • Produce and lead go-to-market plans for new features, leveraging your experience, competitive analysis, and data to identify the most impactful strategy. • Collaborate with paid acquisition teammates to ensure creative strategies at the top of the funnel dovetail effectively with down-funnel comms. • Design experiments that allow you to easily and deeply understand the results using A/B testing frameworks.
• You have 7+ years of experience in product marketing, lifecycle marketing, or another cross-functional growth-focused role, preferably for a consumer startup. • You have extensive experience in a marketing automation tool, building and deploying consumer marketing campaigns. • You are obsessed with your customers, relentlessly working to understand their experience from end to end, beyond the direct bounds of your work. • You know how to measure the success of marketing initiatives and intuitively use data to drive decisions. • You have an inherent sense of what constitutes quality marketing, from creative to campaign setup. • You have extensive experience using A/B testing to drive the greatest impact. • You balance data with customer empathy, understanding that numbers guide us but a deep connection with the user journey shapes truly impactful messaging. • You have exceptional written and spoken communication skills. • You are incredibly eager to make an impact and are self-motivated, enthusiastic, creative, and clever. Bonus: • Experience growing mobile subscription apps through lifecycle and product marketing. • Extensive expertise leveraging Braze to craft and deliver targeted marketing campaigns. • Expert in analyzing your campaigns' performance through SQL, Amplitude, Looker, or comparable BI tools. • A passion for meditation, mental wellness, or similar topics in the mental health space.
• Competitive salary and equity across all geographies. • Medical, dental, and vision insurance for you and your family. • Distributed team flexibility, with a home-office stipend and co-working reimbursement. • Annual learning, wellness, and travel stipends. • Generous PTO, flexible sick leave, and paid parental leave. • Annual company meetup in fun location.Apply Now