Growth Marketing Manager - Staking

August 31

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Blockdaemon

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Stake, Scale, and Deploy Nodes: Institutional Grade Blockchain Infrastructure

blockchain • DevOps • Nodes

201 - 500

💰 $33.1M Venture Round on 2022-07

Description

• Develop and execute comprehensive marketing strategies to promote our protocol staking services, aligning with global business objectives. • Plan, launch, and optimize multi-channel marketing campaigns (including social media, content marketing, email marketing, and paid media) to drive user acquisition and retention. • Collaborate with internal teams and external partners to produce high-quality, engaging content that educates and informs our audience about the benefits and mechanics of crypto staking. • Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats in the crypto market. • Foster and grow an active community of crypto enthusiasts and stakeholders through events, webinars, and online forums. • Utilize analytics tools to track and report on campaign performance, deriving actionable insights to continually refine and improve marketing strategies. • Work closely with product, engineering, and customer support teams to ensure marketing efforts are aligned with product developments and customer needs. • Act as a brand ambassador at industry events and conferences, promoting our staking solutions and enhancing our presence in the crypto community.

Requirements

• Minimum of 5 years in digital marketing, with a focus on the fintech or cryptocurrency sectors. Prior experience in promoting staking products. • Strong understanding of blockchain technology, crypto staking, decentralized finance (DeFi) ecosystems, and broader cryptocurrency ecosystem • Proficiency in using analytics tools (e.g., Posthog, Google Analytics, Tableau) to interpret data and guide decision-making. • Demonstrated ability to craft compelling narratives and innovative marketing campaigns. • Excellent verbal and written communication skills, with the ability to articulate complex concepts to a diverse audience. • Ability to thrive in a fast-paced, rapidly changing environment and manage multiple projects simultaneously.