CRM Marketing Manager

October 13

Brigit

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We're Brigit We help everyday Americans build a brighter financial future.

finances • financial services • fintech • financial technology • financial wellness

51 - 200

Description

• Drive strategic initiatives focused on customer lifecycle & engagement. • Lead conceptualizing, creating and managing retention and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging. • Manage CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, building, monitoring, reporting and analysis. • Develop a rigorous test and learn strategy across lifecycle campaigns. • Create and monitor complex journeys, triggers and automations with static and dynamic content. • Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner. • Collaborate cross-functionally with Design, Product, Engineering, and Data to deliver compelling new personalized customer journeys.

Requirements

• 4-6 years of hands-on experience managing CRM programs from conception through analysis. • Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences. • Experience leveraging a complex marketing automation/CRM system like Braze, Iterable, ExactTarget or Responsys. • Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws. • Passion for data-driven marketing and building programs that drive incremental results • Excellent analytical and quantitative skills • Team player and strong communicator. • Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail. • An ability to work under tight deadlines and in a fast-paced environment. • Plus: Experience in HTML (or willingness to learn the basics and get your hands dirty).

Benefits

• Medical, dental, and vision insurance • Equity participation • Flexible PTO Policy • 401k plan • Paid Parental Leave • Monthly reimbursements to use against wifi and cell phone bills • Annual reimbursement for Learning & Development • Help hard working Americans build a brighter financial future • High-growth company at an early stage • A dynamic, flexible and collaborative start-up work environment with a highly talented team

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