Demand Generation Associate

5 hours ago

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B-Stock Solutions

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Marketplace • eCommerce • B2B

B-Stock Solutions is the largest B2B marketplace for returned and overstock inventory. The platform provides direct access to merchandise from top retailers and brands across various categories, conditions, and lot sizes. B-Stock connects businesses looking to sell surplus and returned goods with buyers interested in purchasing these items. This model allows for the liquidation of merchandise while offering buyers competitive pricing. B-Stock serves both sellers and buyers by providing resources, insights, and flexible resale models, aiming to optimize inventory recovery and supply chain efficiency.

51 - 200 employees

🏪 Marketplace

🛍️ eCommerce

🤝 B2B

💰 $65M Private Equity Round on 2018-06

📋 Description

• Own the execution and results of integrated demand programs across email, paid media, events, and outbound channels, ensuring each campaign aligns with marketing priorities and pipeline goals. • Manage and optimize audience segmentation and targeting in Marketo/Outreach by analyzing engagement data and exercising independent judgment to build and maintain segmented lists, landing pages, and nurture programs. • Partner with Sales and BDR teams to align campaigns with target account lists and prospecting efforts, proactively identifying gaps or adjustments needed for effective targeting. • Analyze funnel performance on an ongoing basis, identify conversion gaps, and recommend improvements that support lead quality and pipeline contribution. • Collaborate with content and design teams to develop effective creative and messaging aligned to buyer-journey needs and engagement insights. • Manage lead routing, evaluate lead quality, and maintain reporting within CRM and marketing automation tools to support pipeline accuracy and transparency. • Translate market, competitive, and audience insights into targeting and messaging recommendations that inform campaign development and guide audience strategies • Contribute to testing subject lines, CTAs, and channels, applying results to improve engagement and conversion rates.

🎯 Requirements

• 3+ years of experience in B2B marketing, demand generation, or digital campaign execution. • Strong analytical and organizational skills with curiosity and comfort in data-driven decision making. • Experience using marketing automation platforms (Marketo, Outreach) and CRM tools (Salesforce preferred). • Excellent written communication and project management abilities. • Comfortable collaborating cross-functionally with Sales, RevOps, and Content teams. • A self-starter with a growth mindset who’s excited to experiment, learn, and contribute to a fast-moving marketing organization.

🏖️ Benefits

• Competitive compensation packages including bonus and options • Medical, dental, and vision benefits • Unlimited PTO, telecommuting and flexible schedule options • Support for continuing education • Team offsites, social events and extracurricular activities are a staple • Snacks, drinks, and the occasional box of donuts in office