Marketing Manager

5 days ago

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Logo of Cadmus

Cadmus

The online written assessment platform for university. Creating better assessment experiences for teachers and students.

Education • Software • UX Design • Functional Programming

11 - 50

Description

• Reporting to the Chief Marketing Officer • Responsible for building brand awareness and driving user adoption of the Cadmus platform across current university customer accounts and the wider prospective global higher education market • Execute the planned growth strategy to ensure activation initiatives deliver measurable improvements in brand awareness, engagement, product adoption, and revenue generation • Cultivate relationships and collaborate with higher education stakeholders and distribution partners to deliver joint marketing strategies that drive uptake of the Cadmus platform

Requirements

• Bachelor of Marketing, Communications or similar • 5+ years of experience working in growth marketing roles, specifically for B2B audiences and SaaS products • Experience in writing strong strategic briefs based on insights, with clear executional direction on what’s required to deliver • A keen eye for modern, innovative design coupled with excellent attention to detail, enabling the creation of engaging content and its strategic deployment • Proficiency in using digital marketing tools such as Adobe design tools, CRM software, marketing automation software (e.g., HubSpot), and Google AdWords to execute campaigns effectively • Experience in creative communications with the ability to engage key stakeholders in support of increased brand visibility and acquisitions • Ability to effectively communicate and build relationships across all business levels, internally and externally, to support the successful development and deployment of strategic initiatives

Benefits

• A remote-first and flexible culture where you can work from Melbourne HQ or any global location • Employee share options, enabling you to share in the success of Cadmus • Mentoring and succession planning for your marketing career • A diverse and inclusive workplace where there are no barriers to anyone succeeding

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