Growth Marketing Manager – APAC

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Canary Technologies

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Canary Technologies is a leader in hospitality technology that provides hoteliers with easy, intuitive, and secure solutions to help hotels provide an ideal guest experience.

11 - 50 employees

📋 Description

• Develop and implement comprehensive marketing strategies across multiple platforms, ultimately becoming marketing lead for key regions in APAC. • Manage and optimize end-to-end campaign execution, from planning to analysis. • Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery. • Lead the pre, post and in-event communications for industry events, trade shows, and webinars across APAC. • Analyze event performance and work closely with the regional sales team and event lead to maximize lead capture and conversion from event activities. • Collaborate with regional sales teams and stakeholders to maximize the effectiveness of outbound call campaigns and boost event visibility and engagement. • Design and execute targeted email marketing campaigns APAC regions to drive engagement and demand, both for sales and marketing. • Develop personalized email content and strategies tailored to individual APAC markets. • Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions. • Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local trade publications/regional partnerships across different geographies and languages in APAC. • Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects. • Utilize data-driven insights to guide marketing strategies and decisions. • Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities. • Provide regular reports and recommendations to senior management based on campaign performance and market trends.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a relevant field. • English proficiency. • Fluency in a second language common to the APAC region is a strong bonus. • 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns. • B2B SaaS and start-up experience is a plus. • Strong background creating growth campaigns in the APAC region or targeted regions within APAC. • Demonstrated experience utilizing events for growth. • Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads) and managing media purchases with third-party publications. • Project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines. • Ability to write copy, particularly as it relates to digital advertising and email. • Previous experience writing copy for multiple languages is a plus. • Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams across timezones and external partners.

🏖️ Benefits

• Canary Days: Each month we provide company wide days off to ensure there is at least one extended weekend or day off. • Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals. • Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization. • Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city! • Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.