Marketing Program Manager

3 hours ago

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Cloudinary

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SaaS • API • eCommerce

Cloudinary is a leading provider of a cloud-based platform that allows businesses and developers to manage, transform, and deliver rich media content including images and videos. The platform offers a range of solutions such as digital asset management (DAM), programmable media APIs, low-code workflow automation, and generative AI for media content. Cloudinary's services are designed to enhance performance, streamline workflows, and improve user experience with tools that include automated image transformations, video APIs, and AI-powered optimizations. Trusted by over 2 million developers and 10,000 enterprises, Cloudinary caters to various industries including media and entertainment, retail, and e-commerce, offering seamless integration capabilities for various technology stacks.

201 - 500 employees

Founded 2012

☁️ SaaS

🔌 API

🛍️ eCommerce

💰 $100M Secondary Market on 2022-02

📋 Description

• Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Video. • Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales. • Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration. • Partner with product marketing to define audience segmentation, messaging, and value propositions. • Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently. • Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization. • Monitor funnel metrics to identify what’s working, what’s not, and where to double down. • Partner with marketing operations to ensure accurate attribution and reporting on campaign performance. • Leverage insights to refine channel mix, targeting, and messaging to maximize ROI. • Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles. • Manage budgets for Video product, ensuring investments drive measurable business impact. • Create regular performance summaries to share learnings and next-step recommendations with leadership.

🎯 Requirements

• 5+ years of B2B marketing experience in a SaaS or technology environment. • Proven track record of generating qualified pipeline through integrated marketing programs. • Strong collaboration skills and ability to influence across cross-functional teams. • Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools. • Excellent organizational skills with the ability to manage multiple concurrent initiatives. • Comfortable moving from strategy to hands-on execution.

🏖️ Benefits

• Awesome technology • Top-talent peers • 100% sponsored medical, dental, and vision plans for employees & family • HSA company contribution • Matching 401k program • Robust vacation & wellness policy • Annual development stipend • Catered lunches or a food stipend