Senior Marketing Campaign Manager

5 hours ago

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Cloudinary

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SaaS • API • eCommerce

Cloudinary is a leading provider of a cloud-based platform that allows businesses and developers to manage, transform, and deliver rich media content including images and videos. The platform offers a range of solutions such as digital asset management (DAM), programmable media APIs, low-code workflow automation, and generative AI for media content. Cloudinary's services are designed to enhance performance, streamline workflows, and improve user experience with tools that include automated image transformations, video APIs, and AI-powered optimizations. Trusted by over 2 million developers and 10,000 enterprises, Cloudinary caters to various industries including media and entertainment, retail, and e-commerce, offering seamless integration capabilities for various technology stacks.

201 - 500 employees

Founded 2012

☁️ SaaS

🔌 API

🛍️ eCommerce

💰 $100M Secondary Market on 2022-02

📋 Description

• You’ll build and execute quarterly co-marketing plans aligned to business objectives for each partner. • This includes defining the right mix of webinars, ABM plays, digital promotion, email programs, and event participation to support pipeline goals. • You’ll set clear KPIs for each campaign and track performance across awareness, engagement, and pipeline creation. • With the support of the GTM Operations team, you will maintain dashboards, provide updates to Marketing and Channel & Alliance leadership, and make data-driven recommendations to improve campaign performance. • Success in this role means building predictable, repeatable co-marketing programs with named partners that consistently drive quarter-over-quarter growth in influenced and sourced pipeline. • It means increasing Cloudinary’s visibility and credibility within partner sales teams, becoming a go-to collaborator for joint initiatives. • You will help accelerate adoption of Cloudinary’s solutions across priority account cohorts while running efficient, data-driven campaigns supported by clear reporting and measurable outcomes.

🎯 Requirements

• 5–8 years of experience in B2B demand generation, partner marketing, or campaign management in a SaaS environment. • Co-marketing experience with ecosystem partners (e.g. AWS, Akamai). • Strong program management and campaign execution abilities. • Understanding of multi-touch campaign architecture across TOFU/MOFU/BOFU. • Ability to communicate clearly with partner teams and senior internal stakeholders. • Comfortable interpreting funnel data and making recommendations on coverage and next steps.

🏖️ Benefits

• Awesome technology • Top-talent peers • 100% sponsored medical, dental, and vision plans for employees & family • HSA company contribution • Matching 401k program • Robust vacation & wellness policy • Annual development stipend • Catered lunches or a food stipend