Marketing Analyst

August 31

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Colibri Group

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Leading people to achieve more and thrive in their careers

Appraisal • Distance Learning • Business • Teachers • Nurses

1001 - 5000

Description

• Collect, analyze, and interpret marketing data to identify trends, opportunities, and challenges.  • Develop and maintain marketing performance dashboards and reports to track key metrics and KPIs.  • Conduct thorough analysis of campaign effectiveness, customer behavior, conversion rates, and ROI.  • Provide actionable insights and recommendations to optimize marketing strategies and campaigns.  • Collaborate with cross-functional teams including Marketing, Sales, and Product Development to align data-driven decisions with business goals.  • Utilize statistical methods and predictive analytics to forecast trends and outcomes.  • Conduct competitive analysis to benchmark our performance against industry standards.  • Stay updated with industry trends and best practices in healthcare technology and education. 

Requirements

• Proven experience as a Marketing Analyst, Data Analyst, or similar role in the healthcare or ed-tech industry.  • Proficiency in data analysis tools and software (e.g., Excel, Google Analytics, Tableau, SQL).  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.  • Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce) is a plus.  • Excellent communication skills with the ability to present complex data insights clearly and actionably.  • Ability to work independently and collaboratively in a fast-paced environment.  • Bachelor’s degree in marketing, Statistics, Economics, Business Administration, or a related field.