Senior Strategist, Demand Generation

April 11

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Compound Growth Marketing

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Demand generation consultancy helping high growth companies.

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Description

• Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100+M in revenue by building sustainable demand generation systems. • CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights. Improvements in each of the areas compound on one another - leading to sustainable growth. The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. • The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth. We have a track record of driving measurable results and best-in-class multi channel marketing solutions.

Requirements

• 5+ years of demand gen leadership, sales or marketing operations experience in a B2B environment. • 5+ years of applicable experience for developing paid media and organic search strategy. • Experience with a variety of marketing automation, sales, and CRM tools; Hubspot, Salesforce, Marketo, Google Analytics, Outreach, Zoominfo, Mailchimp, or similar tools. • Ability to make judgment calls in an ambiguous environment. • Project or program management skills required to drive and coordinate initiatives, always keeping key stakeholders in the loop while managing scope. • Ability to adapt in a highly-dynamic environment - prioritizing projects, defining milestones or KPIs. Driving results with ownership while keeping key stakeholders accountable. • Strong Business Acumen- able to make clear business cases for proposed solutions. • Experience with driving results with multichannel marketing strategy. (SEO, SEM, Paid Social, Owned). • Experience executing on ABM go to market strategy is a plus. • Experience in the technology/software industry or agency experience is a plus. • An excellent communicator – you enjoy working with internal partners to solve problems with strong written and verbal communication skills. • Accountability – Strong ownership, follow-up and project management skills with proven ability to manage multiple deals and tasks simultaneously and experience in collaborating cross-functionally. • Innovative & Action-oriented – Ability to identify areas of improvement, then propose and execute necessary changes/optimizations. • Positive attitude & perseverance – always looking for a solution or a better way. • Excellent critical thinking, problem solving and data-driven decision making skills. • Alignment with our core values: Always on offense - Proactive, actionably curious. With clients, we are pushing the tempo, not just taking orders. • Values ownership - Reliable; communicative, responsive, accountable. Always looking for improvement; wants feedback; growth-minded; • Optimistic - Optimistic; fun to work with; let's get it done and not focus on the negative. • Empathetic - intuitive; critical thinking; user-driven. Humility; not 'above' the day-to-day work. Being appreciative of the work of the team. • Understands the bigger picture - thoughtful approach, contextualizing problems, customizing the approach for the client with a tailored playbook.

Benefits

• Fully Remote role • Unlimited PTO • Parental Leave benefits • Competitive Salary • Healthcare benefits