Director of Marketing

June 19

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Logo of ConvertKit

ConvertKit

The creator marketing platform helping creators earn a living online.

email marketing

51 - 200

💰 Angel Round on 2016-07

Description

• ConvertKit is a powerful marketing platform built for creators, by creators. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn’t a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products - all within one platform. More importantly, there isn’t a team more committed to helping creators earn a living. • We’re on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. • The ConvertKit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.

Requirements

• Industry and customer knowledge: Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy. Demonstrate fluency in marketing metrics and gathering and analyzing data. Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior. Regularly monitor the industry trends and the competitive landscape with a critical lens for your team’s improvement and leverage those insights. • Go-to-market strategy: Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans. • Systems and leverage: Build and work within nimble systems that find a balance that promotes thoughtfulness and speed. Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities. Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals. • Continuous improvement: Hold yourself to extreme accountability of your and your team’s results. Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement. Your team’s great work is demonstrated in the behavior of our customers and our brand awareness, not just our internal metrics. • Experience managing a team of 8+ in a SaaS environment.

Benefits

• Profit Sharing • ConvertKit equity • Twenty (20) days of paid time off during each year of employment • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work • Ten paid holidays a year • Annual, team-wide winter break from Christmas to New Year's • Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100% • Two weeks of paid sick time each year, including mental health + well being days • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year • Childcare benefit up to $3,000 annually • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months • Gender affirming benefits • $4,000 equipment allowance for your first two years, $3,000 budget every following two years • Individual learning + development budget ($3,500/year) • Four-week, paid sabbatical after five years with the team

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