Ecommerce Manager

🔥 4 minutes ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

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Cornbread Hemp®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🛍️ eCommerce

🧘 Wellness

👥 B2C

💰 $1.7M Venture Round on 2022-12

eCommerce • Wellness • B2C

Cornbread Hemp® is a premier provider of organically sourced hemp products specializing in full-spectrum CBD and THC offerings. Their product lineup includes a variety of edibles such as gummies and capsules, as well as oils and topical creams aimed at enhancing wellness and relaxation. The company is celebrated for its commitment to quality and transparency, ensuring that their products are compliant with federal regulations while delivering effective health benefits.

📋 Description

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising. • Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value. • Partner with design and copywriting to build and test high-converting landing pages and PDPs. • Lead A/B testing initiatives across product pages, homepage, and checkout flows. • Ensure a seamless, on-brand experience across desktop and mobile. • Coordinate with development resources for site updates, new features, and bug fixes. • Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals. • Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS) • Deliver weekly and monthly performance recaps with clear insights and recommendations • Use data to prioritize initiatives and make the case for resource investment

🎯 Requirements

• 5-7 years of ecommerce experience, ideally with a DTC brand in CPG, health & wellness, or food/bev • Hands-on Shopify experience — you know your way around themes, metafields, apps, and the admin • Experience at a brand with a subscription component (Skio, Recharge, Stay, etc.) • Comfort with analytics tools: Google Analytics (GA4), Shopify analytics, etc. • CRO experience — formal testing programs, hypothesis frameworks, or work with tools like Optimizely, Visually, Shoplift, etc. • Strong project management skills — you're organized, follow through, and keep things moving • Excellent written communication; you can clearly explain data and ideas to non-technical teammates.

🏖️ Benefits

• Competitive salary commensurate with experience • Full benefits package — 401k, health, dental, and vision • Generous product allowance (yes, really) • Remote-friendly with flexibility; we're headquartered in Louisville, KY • A small, collaborative team where your work visibly matters • The chance to help build something you're genuinely proud of