Director of Customer Retention & Lifecycle Marketing

2 days ago

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Cotopaxi

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We believe in the power of adventure to improve the human condition.

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Description

• As a pivotal member of our eCommerce and digital brand team, the Director of Customer Retention and Lifecycle Marketing will play a strategic role in nurturing customer retention, driving purchase frequency and profitable revenue growth, and maximizing customer lifetime value. • This individual must have a deep understanding of customer retention and loyalty best practices and be able to increase lifetime value with compelling campaigns and both cash and non-cash incentives. • Reporting directly to the Vice President of eCommerce, this leadership position requires a blend of analytical prowess, strategic vision, and hands-on execution to create retention strategies and programs that maximize revenue from our existing customer base. • This individual will lead a small and growing team of retention marketers and will collaborate closely with cross-functional teams including Brand Marketing, Creative Services, Product Design and Development, Merchandising, Engineering, and Finance.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field, or equivalent experience. • 7+ years of experience in eCommerce, digital marketing, or related fields, with a prior focus on customer retention and lifecycle marketing. • Proven track record of developing and implementing successful customer retention strategies that drive measurable business results, ideally in a similar industry. • Experience leading well-integrated paid media campaigns from conception to completion. • Experience leading a small or cross-functional team to execute retention strategy and tactics. • Excellent communication and collaboration skills, with the ability to influence cross-functional stakeholders. • Strategic thinker with a results-oriented mindset and a passion for driving continuous improvement. • Strong analytical skills and proficiency in data analysis tools such Excel and data visualization platforms. • Experience with customer segmentation, cohort analysis, and predictive modeling techniques. • Experience with Bloomreach and Dynamic Yield strongly desired. • Familiarity with eCommerce platforms, CRM systems, and marketing automation tools.

Benefits

• Medical, dental and vision benefits. • Company paid basic life insurance. • Company paid short-term disability coverage. • Company paid life assistance program, with the election of medical coverage. • Company paid mental health benefits. • Company paid volunteer time. • 401(k) plan with employer match. • Unlimited responsible PTO. • In The Wild Time: Dedicated paid time out of your week to spend outdoors. • 60% off Cotopaxi products. • Additional outdoor/adventure/lifestyle brand discounts. • Annual company-wide outings and regular virtual/in-person celebrations. • A fun, mission and people-first company culture!