Head of Marketing

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Curri

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Transport • SaaS • Logistics

Curri is a unified logistics platform that offers comprehensive delivery services, including same-day, rush, or scheduled middle and final-mile delivery through Curri Hotshots, and recurring dedicated truck and driver service through Curri Dedicated. Curri Freight provides freight services for businesses with commercial trucking needs. The platform also includes advanced carrier management and route planning software, integrating with systems through the Curri API to streamline booking and delivery processes. With a nationwide fleet and a full spectrum of vehicle types, Curri caters to industries such as building materials, HVAC, electrical, plumbing, and home improvement. The platform boasts real-time visibility, route optimization, and collaborative logistics, driving efficiency and sales growth while minimizing risks and costs for businesses.

51 - 200 employees

🚗 Transport

☁️ SaaS

📋 Description

• Growth Marketing Strategy: Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels. • Brand & Content Leadership: Own Curri’s brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages our target audience. • Product Marketing: Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with our customers. • Team Leadership: Lead and mentor the existing marketing team (currently focused on events and customer adoption), providing guidance and support for their efforts and helping them to develop new skills. • Performance Analytics: Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions. • Cross-Functional Collaboration: Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics.

🎯 Requirements

• Full-Funnel Expertise: Deep knowledge of the entire marketing funnel, from top-of-funnel brand awareness to bottom-of-funnel conversions. • Growth Mindset: Proven track record of building and scaling a marketing function in a high-growth environment. • Operational Leadership: Experience managing marketing campaigns and processes with a focus on measurable improvements. • Analytical Skills: Strong ability to analyze marketing data, identify trends, and translate insights into actionable strategies. SQL proficiency is a plus. • Team Leadership: Proven ability to manage and mentor a marketing team. • Cross-Functional Collaboration: Experience working effectively across sales, product, and leadership teams. • Product Rollout: Experience working with all growth stakeholders to roll out new products and features.

🏖️ Benefits

• You will have the opportunity to work for a dynamic and successful start-up on a diverse team where you can make a huge impact by doing meaningful work. • Significant and meaningful responsibilities from Day 1, with the ability to shape our marketing strategy. The possibilities are limitless and depend on you. • Work in a remote environment with a flexible schedule. We don’t micromanage and want to help you do great work. • There is no work/life—there is only life, and we want your time at Curri to be life-giving and foster the best version of you. We care about family and your own personal development and don't expect you to always be engaged with work. • We offer a competitive salary, and benefits including, but not limited to, health, dental, vision, 401K, and an equity compensation grant