Demand Generation Manager, Events

5 hours ago

🌲 Oregon – Remote

Although this job is listed in Oregon, this company may be open to hiring remote in other states.

💵 $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Customer.io

WebsiteLinkedInAll Job Openings

SaaS • Marketing

Customer. io is a customer engagement platform that helps businesses create personalized journeys across multiple channels, such as email, SMS, and in-app messaging, by leveraging first-party data. The platform offers solutions for crafting and automating messages with high flexibility and customization. It includes features such as data pipelines for managing customer data, visual workflow builders for automation, and tools for analytics and A/B testing to optimize messaging campaigns. Designed to scale with businesses of all sizes, Customer. io integrates with existing tools and provides a secure, compliant environment with high uptime, making it a trusted choice for over 7,400 brands globally.

51 - 200 employees

Founded 2012

☁️ SaaS

💰 Series A on 2022-03

📋 Description

• Support the planning and coordination of Customer.io’s global events calendar — from virtual sessions and webinars to field events and industry conferences. • Partner with the Senior Demand Gen Manager and broader marketing team to define goals, audiences, formats, and success metrics. • Help evaluate sponsorships, speaking slots, event formats, and new opportunities that align with our demand goals • Work closely with cross-functional partners to ensure every event feels cohesive and aligned with our campaigns and messaging. • Manage the day-to-day logistics that make events successful: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground or virtual support. • Partner with Content, Design, Product Marketing, and Sales to develop compelling event assets and presentations. • Oversee registration flows, pre-event communication, and the attendee experience — from first touch to follow-up. • Step in wherever needed to keep events running smoothly, calmly, and on-brand. • Execute multi-channel promotional plans across email, social, paid, and partner channels. • Build and optimize landing pages, forms, and registration workflows. • Collaborate with RevOps and Lifecycle teams to ensure lead capture, routing, and follow-up happen correctly and quickly. • Manage attendee communication throughout the event lifecycle. • Track event performance — registrations, attendance, engagement, and pipeline impact. • Share insights and recommendations to help us continually improve ROI and attendee experience. • Maintain documentation, templates, and repeatable workflows that make running events smoother and more scalable. • Partner with RevOps to ensure clean attribution and accurate reporting across systems.

🎯 Requirements

• 3+ years in event marketing, demand generation, or integrated marketing within B2B SaaS • Experience supporting or running a mix of virtual events, webinars, and in-person activations • Strong project management skills — you juggle timelines, tasks, and teams with ease • Experience collaborating with Sales and supporting event-driven follow-up • Comfortable with marketing automation tools (HubSpot, Customer.io, Marketo, etc.) and Salesforce • Familiarity with webinar platforms (Livestorm, Zoom, ON24, etc.) and event management tools • Understanding of lead capture, UTMs, attribution, and event funnel performance • Ability to partner with RevOps to troubleshoot data flows and ensure clean reporting.

🏖️ Benefits

• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks paid parental leave • unlimited PTO • stipends for remote work and wellness • a professional development budget