Lifecycle Marketing Manager

August 29

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Cymulate

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Empowering companies to manage, control, and optimize their cybersecurity posture end-to-end.

Cyber Posture • Cyber Attack Simulation • Security posture assessment • breach and attack simulation • validate controls

201 - 500

Description

• Lead the marketing lifecycle function to increase the effectiveness of marketing programs and ABM strategy • Develop the strategy for email marketing campaigns that nurture prospects, retain customers and inform partners around new content, webinars, event invitations, product launches, company announcements and critical industry updates • Collaborate closely with the SDR, product marketing, digital and events teams to ensure alignment around email communication action plan • Be instrumental in optimizing the lead management flow within HubSpot and Salesforce with emphasis on "Speed to Lead” approach • Support KPI lifecycle reporting in Salesforce and PowerBi dashboards. Analyze and present lead performance by campaign type with actionable insights on marketing programs and ROI • Support implementation of any additional tools like Chilipiper that can streamline the handoff process for Marketing to SDRs and SDRs to Sales • Support related marketing or revenue operations initiatives where needed

Requirements

• 5+ years of experience in marketing, operations or related function • Thorough understanding of how to craft value-based and solution focused email messaging from a marketing and sales perspective • Experience executing successful lead nurturing and scoring programs with escalations based on engagement • Proficiency in system setup and integration around lead flow between HubSpot and Salesforce • Understanding of marketing KPIs and analytics, proactive in analyzing performance and making improvements • Detail-oriented with experience in marketing system implementations and campaign management • Knowledge around account scoring, account journey tracking and ABM platform utilization a plus • Strong analytical and conceptual problem-solving skills • Excellent communication and presentation skills • Bachelor's degree in Marketing or Business, or equivalent experience