Demand Marketing Manager

5 hours ago

🏈 Alabama – Remote

Although this job is listed in Alabama, this company may be open to hiring remote in other states.

💵 $78k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Daxko

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The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, we deliver comprehensive technology solutions and experienced services to health & wellness facilities. Since we began in 1998, we’ve grown to span 68 countries, 10,000 facilities and over 20 million members. Our customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider.

501 - 1000 employees

💰 Private Equity Round on 2021-10

📋 Description

• Develop and launch quarterly demand generation plans across email, paid media, SEO, social, and events. • Fully own the performance of one or more marketing channels, optimizing for pipeline contribution and ROAS. • Manage freelancers or vendors supporting campaign execution to ensure quality and on-time delivery. • Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets. • Partner closely with sales and lifecycle marketing to align on campaign goals, lead quality, and follow-up expectations. • Analyze pipeline-level metrics—such as MQL-to-Opp conversion, ROAS, and landing page CVR—and provide data-driven insights and recommendations. • Collaborate across operations, content, product marketing, and web to execute cohesive, integrated campaigns. • Leverage AI tools for budget modeling, bid automation, creative testing, and performance insights. • Travel up to 10% as needed.

🎯 Requirements

• Strong expertise and measurable success in at least one demand generation channel (paid media, SEO, email, or events). • Excellent analytical and problem-solving skills with the ability to interpret pipeline-level performance metrics. • Effective collaboration skills, especially with sales, lifecycle marketing, and vendor partners. • Experience managing budgets, pacing, and external vendors. • Exceptional written and verbal communication abilities. • Ability to lead multiple concurrent initiatives in a fast-paced environment. • Proficiency in Microsoft Office Suite or related tools. • Bachelor’s degree in Marketing. • 3–5 years of experience in B2B marketing. • At least 2 years in a demand generation–focused role.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible paid time off • Monthly fitness reimbursement • New-Parent Paid Leave • Casual work environments • Remote work