Lifecycle Marketing Manager

Job not on LinkedIn

🔥 11 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $85k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Dutch Business Network

WebsiteLinkedInAll Job Openings

1 - 10 employees

The Dutch Business Network [DBN] is a network of entrepreneurs & professionals with a link to The Netherlands who meet regularly to learn, network and share experiences. All events are conducted in English and are open to members & guests.

📋 Description

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable • Own day-to-day execution of key prospect moments including: • - Lead nurture & prospect engagement sequences • - Trial new conversion programs • - Abandoned flow re-engagement • - Promotional and time-sensitive offer campaigns • Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail • Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand • QA campaigns thoroughly (logic, personalization, rendering, links, timing) • Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate) • Support A/B testing of subject lines, content, offers, timing, and segmentation • Help document and improve prospect lifecycle best practices and templates as the program scales

🎯 Requirements

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing • 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing) • Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging • Comfort working with funnel data to identify gaps and optimize conversion rates • Extremely detail-oriented with strong QA instincts • Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice • Ability to manage multiple campaigns simultaneously in a fast-moving environment • A bias toward action: ship, learn, iterate • **Nice to Haves:** • Experience in subscription, DTC, or consumer health/wellness • Familiarity with growth experimentation frameworks and prospect lifecycle measurement • HTML knowledge for email troubleshooting • Experience collaborating with paid growth or product marketing teams

🏖️ Benefits

• Health, dental and vision insurance • Flexible PTO • 401k plan • Robust holiday schedule • Growth opportunities!