E-Commerce Marketing Specialist

April 25

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Edovate Learning Corp.

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Edovate Learning Corp. is dedicated to empowering today's educators and innovators by offering personalized learning solutions. The company encompasses a family of brands, including Bridgeway Academy, which provides accredited remote learning and homeschool programs with expert support; Elephango, an online learning platform designed to spark curiosity and deepen understanding; Discover Curriculum, a blended learning program that encourages independence through interactive, real-world lessons; and Curriculum Express, which offers top-quality curriculum at competitive prices. Edovate is committed to equipping families and educators with the tools needed to create impactful, personalized education experiences for every learner.

Homeschooling • Education • Customization • Education Technology • Homeschool Academy

51 - 200 employees

Founded 1989

📚 Education

📋 Description

• The E-Commerce Marketing Specialist plays a vital role in driving online sales performance and customer engagement across Edovate Learning Corporation’s retail and supplemental education brands • This role is responsible for managing digital storefronts, coordinating promotions, optimizing product listings, and leading email marketing efforts to nurture and convert audiences across multiple brands • The ideal candidate brings a mix of e-commerce operations and digital marketing experience, with a strong focus on executing email campaigns that align with promotional calendars, customer journeys, and revenue goals • You’ll collaborate closely with creative, product, and customer service teams to ensure a seamless and consistent experience from inbox to checkout • Key Responsibilities • E-Commerce Marketing and Operations • Manage product listings, categories, and promotions across WooCommerce storefronts, ensuring all listings are accurate, optimized, and up to date • Coordinate seasonal campaigns, sitewide promotions, and brand-specific offers to drive conversions and revenue across all e-commerce platforms • Collaborate with the design team to develop compelling promotional graphics, landing pages, and on-site content that support campaigns • Monitor and maintain pricing accuracy, inventory visibility, and taxonomy standards across products and collections • Implement on-site SEO and CRO (conversion rate optimization) strategies to increase discoverability and average order value • Email Marketing Ownership • Plan, build, and execute email campaigns that align with brand calendars, product launches, and promotional events • Own the development of email marketing strategy across Discover!, Curriculum Express, and Elephango, including segmentation, scheduling, A/B testing, and performance reporting • Collaborate with content creators and designers to develop engaging email templates and copy that resonate with segmented audiences • Manage automated flows such as abandoned cart sequences, welcome emails, product recommendations, and re-engagement campaigns • Regularly analyze key metrics (open rates, clickthrough rates, conversion rates, unsubscribes) and optimize based on results • Maintain email list hygiene and ensure deliverability best practices are followed in all campaigns • All other duties as assigned

🎯 Requirements

• 2–4 years of experience in e-commerce marketing or email marketing, preferably in a consumer or retail environment • Hands-on experience with WooCommerce or comparable e-commerce platforms • Proven experience planning and executing email campaigns, including promotional sends and automated flows • Working knowledge of HubSpot or similar platforms (Klaviyo, Mailchimp, ActiveCampaign) • Ability to write clear, engaging marketing copy and collaborate with designers on branded visuals • Strong understanding of email metrics and optimization strategies • Proficiency with Google Analytics and other marketing tools to measure campaign and site performance • Detail-oriented and capable of managing multiple deadlines across multiple brands • Preferred: • Experience working in education, EdTech, or digital subscription services • Familiarity with basic HTML/CSS for email formatting or web edits • Experience with Canva, Trello, or Asana for campaign management