Marketing Manager - Direct Response Television

December 14, 2024

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eHealth, Inc.

WebsiteLinkedInAll Job Openings

Healthcare • Online Marketplace • Insurance Agency • Digital Marketing • Health Insurance Online Advertising

1001 - 5000 employees

Founded 1997

⚕️ Healthcare Insurance

☁️ SaaS

👥 B2C

💰 Post-IPO Equity on 2021-01

Description

• Develop a deep understanding of eHealth’s target audience and work with external agencies to craft media plans that maximize reach and response across the appropriate TV networks, time slots, and formats, including both linear and streaming platforms. • Oversee the compliance process for the TV channel, ensuring all assets meet regulatory standards. • Work closely with creative and production teams to hit target on-air dates, including creating detailed timelines to accommodate long lead times. • Monitor daily campaign performance, collaborating with the agency to adjust media buys and optimize placements based on real-time data, ensuring timely resolution of the opportunities identified. • Provide regular reports to senior leadership and other key stakeholders, outlining campaign performance and highlighting opportunities for improvement. • Design and execute media tests structured to produce actionable insights that lead to improved ROI and enhanced effectiveness of future marketing initiatives. • Work with the agency to conduct post-campaign analysis, identifying key learnings and refining future strategies. • Create forecasts for future spending and sales targets based on historical trends and projected response patterns. • Manage the 800# inventory, oversee assignment process, ensure smooth reporting integrations, and coordinate trafficking of tapes to television networks. • Work closely with sales and other business partners to achieve target answer rates, particularly during high-viewership airings with large call volume spikes. • Oversee and track spending accurately, managing media payments, including the timely processing of invoices and financial reports.

Requirements

• Bachelor’s degree in business administration, marketing, communications, or a related field. • 8+ years of experience managing large, multi-million-dollar television media campaigns, with a strong preference for direct response television (DRTV) experience. • Experience managing a media agency, ensuring smooth execution and optimization of media campaigns. • Strong analytical skills especially relating to complex issues and analysis of varying factors. • Hands-on experience with tableau or similar reporting tools preferred. • Experienced in delivering concise presentations with influence, and reporting data analysis to various audiences. • Excellent organizational and project management abilities. • Comfortable working in a fast-paced, entrepreneurial environment and adapting to changing business, consumer, and regulatory needs. • Excellent written and verbal communication skills. • Experience working with cross-functional teams at all levels, with the ability to communicate technical information clearly to non-marketing audiences.

Benefits

• Annual performance bonus • Array of benefits designed to support employees’ personal and professional wellness